In this episode of "Unfiltered Vet Discussions," the hosts brainstorm ideas for improving marketing efforts, particularly focusing on enhancing their digital presence. They reviewed various techniques for better engaging their target audience, such as utilizing creative ad campaigns, optimizing LinkedIn advertising, and producing educational content. Additionally, they explored the potential of creating white papers, email newsletters, and social media posts to boost visibility and drive engagement. The conversation highlighted the importance of a multifaceted approach to marketing, emphasizing the need for consistency and creativity to achieve significant results.