Sherry discusses one of the prevalent obstacles of entrepreneurship - unforeseen difficulties. When we undertake challenging endeavors, we do not have control over the type of difficulty we may encounter. Moreover, at times, we may not be able to predict the severity of the challenges we will face.

Expected difficulties tend to be less demanding since we can respond to them appropriately. Conversely, unforeseen challenges can be overwhelming, catching us off guard and causing us to question our competence.

Sherry also provides useful techniques for managing unexpected challenges.