Episode 341: RALPH MCDANIELS “Inside Video Music Box”

On this week’s episode of the @RoadPodcast, the fellas welcome famed music video director, VJ, and co-creator of the longest-running music video show, #VideoMusicBox, Ralph McDaniels (@videomusicbox). Ralph discusses his experiences and pivotal moments in the history of hip hop and music videos, starting with a memorable birthday celebration where #Biggie and #JayZ attended his party (01:55). He reflects on the creation of Video Music Box (08:35) and his role in airing Fresh Fest 85’ (20:00). Ralph also talks about his transition into directing videos (48:00), his role in popularizing shout-outs (56:00), and shares how MTV blocked him (1:24:00). Finally, Ralph speaks on working on new shows (1:42:20) and his book Roscoe Learns About Video Music Box (2:02:01).

This episode is sponsored by @SoundCollectiveNYC, an industry-leading music school, musical space and community located in downtown Manhattan for aspiring DJ’s, Producers, Musicians and more. Take private Ableton lessons, practice DJ routines, experiment with different audio equipment and reserve studio spaces for just the day, maybe a week or sign up for their monthly membership. Check www.soundcollective.com for more info and try their Online Classes free for a month by entering the code “ROAD”. If you’re in the New York area, visit them at 28 Broadway, New York, NY 10004 and tell them the Road Podcast sent you!

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