There's a narrative floating around the online space right now that launches are "dead."

And honestly? It's simply not true.

Launches aren't dead.

What's dead is the outdated strategy people are still trying to force.

I recorded this episode because I've had clients sell out their launches last month… and I sold out my mastermind from a free event (yes, the very thing people claim doesn't work anymore).

So clearly launching isn't the problem.

In this episode, I break down the real story behind all of this:

• Why selling to cold leads don't convert like they used to
• How trust, relationships, and warm audiences are the foundation of every high-ticket launch
• Why you don't have to choose between launching and evergreen
• The demand-building work you must be doing long before your launch ever begins

If you've been feeling discouraged about launching, or you've had a past launch flop and you're scared to try again — this episode will give you the clarity you've been missing.

Launches are alive and well.

But the strategy? That's what needs to evolve.

Tune in and let me show you what's actually working and how to sell out your next launch without burning yourself out or starting from scratch.

Connect with me outside the podcast!

1. Check out the previous episode on how my client was able to sell out her launch.
2. Continue the conversation in the Market Like a Boss Facebook group.
3. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.

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