Welcome to Trial Lawyer View a podcast designed to bring you insights on the latest legal trends and strategies from some of the best trial attorneys in the country. In this episode, Host Jason D. Lazarus, J.D., LL.M., MSCC, CSSC sits down with John Blumberg of Blumberg Law Offices and the author of Persuasion Science for Trial Lawyers. John is a master of the courtroom, and he will provide us an in-depth look at how persuasion science can help trial lawyers get successful jury verdicts. He shares how his study of the psychology of decision science has helped him understand decision making and opinion formation. Plus, he explains the importance of the Rule of Threes and how his book can help other trial lawyers. Join us for an engaging and informative conversation that you won’t want to miss!