What you will hear: Trial Law, Law Firm Growth, and Legal Innovation

If you think running a law firm is just about litigation, you’re missing what really drives long-term success—empathy, niche expertise, mentorship, and technology. A conversation featuring Robert Simon and Jason Lazarus is now live.

In this Trial Lawyer View episode, Jason Lazarus sits down with Robert Simon, Co-Founder of the Simon Law Group and Justice HQ, to explore the realities of personal injury law and building a modern law firm. Robert shares why understanding client stories is central to advocacy, how niche practices create powerful marketing advantages, and what new lawyers really need to succeed. The discussion also dives deep into how technology—including AI—is transforming intake, compliance, referral tracking, and day-to-day law firm operations.

"Empower your team to succeed."

What you’ll learn:

Why empathy is essential to effective client representation

How niche practices and storytelling elevate legal marketing

What mentorship looks like in the next generation of trial law

Why technology is a competitive advantage for PI firms

How AI tools are changing case intake and training

Why data security and compliance can’t be an afterthought

How defining happiness impacts long-term legal careers

Whether you’re building your first team or looking to scale, this episode brings perspective on what it takes to lead a resilient, future-ready law firm.

Listen now → https://triallawyerview.com/podcast/bob-simon/

Subscribe to the Peak Practice LinkedIn Newsletter for more conversations like this.

What part of your firm is most ready for innovation? Let’s start a discussion.

Chapters:

00:00 – Introduction to Trial Law and Personal Injury

02:56 – The Art of Settlement and Niche Practices

06:04 – Empathy in Law: Understanding Client Stories

09:04 – Building a Successful Law Firm

12:05 – Mentorship and Overcoming Obstacles in Trial Law

15:10 – Justice HQ: Empowering Lawyers through Community

17:55 – The Role of Technology in Personal Injury Law

23:53 – Embracing AI in Legal Practices

25:01 – Tools for Law Firm Efficiency

27:27 – The Importance of Data Security

30:40 – AI-Driven Training Tools for Legal Teams

35:39 – Innovations in Referral Technology

39:51 – Ensuring Compliance in Case Referrals

44:48 – Defining Happiness in Legal Careers

What you will hear: Law Firm Growth, Marketing, and Operations

If your marketing strategy is built on guesswork, you're not just behind—you’re bleeding budget: A conversation featuring Kirk Nielson & Jason Lazarus is now live.

In this Trial Lawyer View episode, Jason Lazarus sits down with Kirk Nielson, Co-Founder of Tap In Digital and a leading voice in law firm digital marketing analytics. Kirk shares how data centralization, media mix modeling, and attribution analysis are giving personal injury firms the clarity they need to stop wasting marketing dollars and start driving sustainable growth.

"Without data, you're driving in the dark."

What you’ll learn:

Why centralizing your marketing data is the first step toward performance clarity

How media mix modeling helps you invest more strategically

Why offline advertising (yes, even radio) still drives real case volume

How to replace gut decisions with data-backed insights

What firms can learn from the most effective legal marketing teams

Whether you're running high-volume campaigns or just getting serious about marketing ROI, this episode delivers the strategy you’ve been missing.

Listen now → https://triallawyerview.com/podcast/kirk-nielson/

Subscribe to the Peak Practice LinkedIn Newsletter for more content like this.

What marketing metric do you rely on the most? Let’s start a discussion.

Chapters:

00:00 – The Importance of Holistic Marketing Measurement

02:10 – Data-Driven Strategies for Personal Injury Firms

06:02 – Media Mix Modeling: A Game Changer

08:31 – Consolidating Marketing Data for Actionable Insights

11:09 – Success Stories: Real-World Impact of Data Analytics

15:29 – Driving Blind: The Need for Data in Marketing

17:39 – Final Thoughts: Optimizing Marketing Investments

What you will hear: Law Firm Growth, Marketing, and Operations

If your law firm isn’t improving, it’s falling behind: A conversation featuring Chad Dudley & Jason Lazarus is now live!

In this Trial Lawyer View episode, Jason Lazarus sits down with Chad Dudley—law firm partner, consultant and CEO of CJ Advertising. Chad shares his experiences as a consultant to personal injury firms for over 15 years working with over 200 firms across the country, helping them grow their practices. He is considered an industry expert in the field of law firm management and building firms that get great results for their clients.

“Know who you are as a firm.”

What you’ll learn: How to use data analytics to drive smarter client acquisition Why obsessing over intake is the key to consistent firm growth How to align marketing strategy with firm vision and business goals What streamlining case management really looks like Why simplifying operations and improving client communication are non-negotiables

Whether you're leading a growing practice or rethinking your strategy, this episode gives you the playbook for modern law firm management.

Listen now → https://triallawyerview.com/podcast/chad-dudley/

Subscribe to the Peak Practice LinkedIn Newsletter for more content like this.

What’s one operational shift that’s had the biggest ROI at your firm?

03:08 - Chad's Unique Journey

06:17 - Lessons from Experience

10:10 - Consulting in Personal Injury Firms

12:22 - Top Challenges for PI Firms

15:12 - Identifying Firm Strengths

16:06 - The Importance of Intake & Simplifying Case Management

18:22 - Administrative Burdens

20:44 - Client Experience Matters

23:15 - Marketing Alignment with Strategy & Understanding Marketing Channels

28:06 - Partnering for Success

30:02 - Data-Driven Marketing

35:04 - Adapting to Industry Changes

39:45 - Leveraging Technology

40:58 - Firm Growth and Client Care

What you will hear: Law Practice Fundamentals, Culture, and Resilience

Great law firm leadership isn’t about reacting fast—it’s about mastering fundamentals and moving with purpose: A conversation featuring Thomas Tona & Jason Lazarus is now live!

In this Trial Lawyer View episode, Jason Lazarus sits down with Thomas Tona, a veteran personal injury attorney, to talk about how Brazilian Jiu Jitsu has shaped his approach to business, leadership, and resilience. From building a firm culture that actually delivers results to staying grounded through client communication, Tona shares a candid look at what it takes to lead with intention.

“Always go back to the fundamentals.”

What you’ll learn: How Jiu Jitsu principles apply to managing time, money, people, and marketing 🏛 Why law firm culture is more than a buzzword—it’s a business strategy What scaling quality really takes in a high-volume personal injury practice Why resilience and patience are essential traits for long-term success 🎙 Lessons from podcasting and leadership that every trial lawyer can use

This is for firm owners and future leaders who know that mastery starts with mindset.

Listen now → https://triallawyerview.com/podcast/thomas-tona/

Subscribe to the Peak Practice LinkedIn Newsletter for more content like this.

What's one lesson you've learned from outside the courtroom that made you a better lawyer? Let’s start a discussion!

@Tonalaw

03:38 - Jiu Jitsu & Leadership

05:04 - Lessons from Cycling

06:07 - Business Fundamentals & Building Resilience

08:26 - Strategies for Success

09:50 - Fast Action & Patience

10:08 - Finding a 2nd in Command & Right People, Right Seats

12:29 - PI Practice Challenges

13:39 - Culture of Excellence

15:42 - Core Values & Awareness

17:39 - Client Communication

20:54 - Scaling Client Services & External Expertise

26:13 - Podcasting Advice

30:21 - Commitment to Excellence & Advice for Trial Lawyers

35:25 - Investing in People

39:06 - Law Firm Operating Systems

40:40 - Final Thoughts on Trial Law

In the latest Trial Lawyer View, Jason Lazarus sits down with digital marketing strategist Kevin Daisey to break down what personal injury law firms must understand about digital visibility in 2025 and beyond.

This isn’t theory—it’s a roadmap.

From why law firms are taking more control over their marketing, to how online reviews, SEO, and client experience all connect—you’ll leave with strategies you can use immediately to sharpen your competitive edge.

🔥 Episode Highlights :

- What law firm SEO really means today (hint: it’s not just keywords)

- Why reputation management is no longer optional

- How to use video and social media to humanize your brand

- When AI helps—and when it hurts—your marketing

- Metrics that reveal if your ad dollars are actually working

📌 Quote to remember: “You need to start looking at the whole life cycle on the customer journey.”

This episode is packed with incredible advice, real-world marketing experience, and industry insights for law firms looking to supercharge their marketing efforts.

🎧 https://triallawyerview.com/podcast/kevin-daisey/

📨 Forward this to your marketing team—it’s a conversation worth having.

Stay curious,

The Peak Practice Team

Helping Trial Lawyers Achieve More

@ArrayDigital

@kevindaisey5610

00:00 - Visibility Challenges for Law Firms

02:40 - Digital Marketing Evolution

05:17 - Marketing Trends for Law Firms

06:48 - Importance of Google Reviews

09:41 - Website & Client Journey

10:51 - Enhancing Online Client Experience

12:26 - Optimizing SEO for Law Firms

20:13 - AI in Law Firm Marketing

22:38 - Content Strategy for Engagement

26:25 - Leveraging LinkedIn

28:12 - Insights from Managing Partners Podcast

30:38 - Paid Advertising Mistakes

34:54 - Final Thoughts on Client Experience

In the newest Trial Lawyer View episode, host Jason Lazarus talks with Matt Thelen, former CEO of AttorneyShare about how law firms can increase efficiency, improve referrals, and build stronger professional communities by rethinking how they operate.

🔥 Episode Highlights

- Whether you’re scaling a firm or building infrastructure, you’ll walk away with actionable insights on:

- Why tech adoption is no longer optional for law firm growth

- How AttorneyShare is transforming attorney referrals and revenue

- What “waterfall referrals” are and how they protect clients and relationships

- The importance of community and collaboration through Justice HQ

- How forward-thinking leadership can future-proof your firm

📌 Quote to remember: “Firms need to be run as a business.”

This episode is packed with useful information about how law firms can operate more efficiently and scale by embracing technology

🎧

📨 Forward this to your tech team—firms that adapt will be the ones that thrive.

Stay curious,

The Peak Practice Team

Helping Trial Lawyers Achieve More

@AttorneyShare_

00:00 – How COVID Accelerated Tech Adoption in Law

02:26 – Boosting Law Firm Efficiency with Tech

05:07 – Business Challenges Attorneys Face

06:34 – Balancing Legal Work and Business Ops

07:41 – The Future of Legal Services and Tech

09:29 – What AttorneyShare Does

12:34 – Solving Referral Inefficiencies

18:21 – Impact on Law Firm Growth and Revenue

20:55 – Future Plans for AttorneyShare

23:19 – What is Justice HQ?

27:48 – Final Thoughts on Tech in Trial Law

🚨 New Episode of Trial Lawyer View - Fireproofing Your Law Firm

🎙️Lessons from Mike Morse’s Success: A conversation featuring Perry Schneider & Jason Lazarus is now live!

What separates a growing firm from a scalable one?

In this episode of Trial Lawyer View, Jason Lazarus sits down with Perry Schneider to unpack how the Mike Morse Law Firm built one of the nation’s most efficient personal injury operations. From strategic hiring to building better departments, Perry outlines how to lead with data and think like a business.

💡 “We always know our KPIs, we steer by them.”

Key takeaways for law firm leaders:

✅ Why KPIs are your true north for firm performance

✅ The role of visionary leadership in law firm growth

✅ How Fireproof helps firms implement business principles

✅ Why hiring for traits can improve team culture and retention

✅ What scaling really demands—training, structure, and clarity

🚀 If you’re serious about law firm growth, this episode is a blueprint for making smarter, data-driven decisions.

🎧 Listen now → https://triallawyerview.com/podcast/perry-schneider/

📩 Subscribe to the Peak Practice LinkedIn Newsletter for more content like this.

🔁 Share this with your COO or managing partner.

01:35 - Perry Schneider's Background and Role at Mike Morse Law Firm

02:39 - Impactful Strategies for Firm Growth

03:24 - The Importance of KPIs in Law Firms

04:21 - Advertising Strategies That Set the Firm Apart

05:34 - Challenges in Law Firm Operations

06:36 - Joining the Firm During a Transformative Time

08:13 - Gaining Comprehensive Understanding Through Diverse Roles

09:35 - Operational Changes: Intake Philosophy Shift

10:05 - Claims Verification: A New Approach

14:19 - Fireproof: Overview and Purpose

15:08 - Consulting with Fireproof: Helping Firms Grow

18:20 - Common Challenges in Scaling Law Firms

21:04 - Steps for Sustainable Growth in Law Firms

25:22 - Strategies for Streamlining Operations

29:04 - Recruiting and Retaining High-Performing Talent

35:36 - Data-Driven Decisions for Law Firm Growth

41:57 - Transforming Mindsets: Running a Law Firm as a Business

45:28 - Final Thoughts on Tailored Solutions for Law Firms

🎙️ The Mindset Behind Law Firm Growth: A conversation featuring Christopher Nicolaysen & Jason Lazarus is now live!

What does it really take to go from struggling law student to building a thriving personal injury practice?

In this Trial Lawyer View episode, Jason Lazarus sits down with Christopher Nicolaysen of Springs Law Group to talk mindset, leadership, and scaling strategies. From retail jobs to legal coaching, Chris shares an honest look at the hard truths, real wins, and the mental shifts that helped him evolve from lawyer to business leader.

💬 “Get a coach sooner than later.”

🔑 Key takeaways in this episode:

✅ Why physical and mental toughness matter in law and business

✅ How masterminds create a foundation for sustainable law firm growth

✅ What brutal honesty in coaching reveals about your leadership

✅ The importance of team engagement, transparency, and delegation

✅ How practicing trial skills like reps in the gym improves outcomes

If you're serious about becoming not just a better lawyer—but a better law firm leader—this one’s for you.

🎧 Listen now → https://triallawyerview.com/podcast/christopher-nicolaysen/

📩 Subscribe to the Peak Practice LinkedIn Newsletter for more content like this.

💡 What’s one mindset shift that’s helped you grow? Comment below.

#LawFirmGrowth #Mindset #TrialLaw #Leadership #PersonalInjury #BusinessGrowth #Masterminds #LawFirmManagement #LegalCoaching #PeakPractice #TrialLawyerView

02:55 - Mindset Challenges in Law School

03:51 - The Importance of Mindset in Achieving Goals

05:55 - Physical Challenges and Mental Toughness

09:15 - The Role of Mental Toughness in Business

10:11 - Transitioning from Law School to Building a Firm

10:50 - Identifying and Overcoming Early Challenges

13:00 - The Value of Masterminds and Coaching

14:07 - Embracing the CEO Role in Law Firm Management

16:35 - The Importance of Customer Experience in Law Firms

19:51 - Building a Leadership Team for Success

22:34 - Data-Driven Decision Making in Law Firms

23:23 - Understanding Time on Desk Metrics

28:58 - Closing Cases Efficiently for Client Satisfaction

29:51 - The Role of Coaching in Personal Growth

32:34 - Finding the Right Coach for Your Needs

34:07 - The Power of Masterminds in Business Growth

36:21 - Utilizing Business Books for Leadership Development

40:09 - Creating a Supportive Work Culture

44:05 - Key Advice for Scaling Your Law Firm

Trial lawyers create law firm strategy.

Law firm COOs make it happen.

In this episode of Trial Lawyer View, Jason Lazarus sits down with Kimberly Dube, COO of Rob Levine Law, for a candid conversation about what it really takes to scale a law firm without losing control—or your people.

Kimberly reveals the leadership mindset and operational tactics that have helped her firm grow efficiently, even in a remote environment. From weekly one-on-ones to tech-powered KPIs, this is your behind-the-scenes playbook for building a high-performing practice.

📌 “If you don’t understand how your team works together, you can’t lead them forward.” — Kimberly Dube

🎧 https://triallawyerview.com/podcast/kimberly-dube/

📨 Share it with a colleague who’s looking to evolve their litigation game.

—

The Peak Practice Team

Helping Trial Lawyers Achieve More

Part of the Peak Practice content ecosystem—curated for trial lawyers who want to do more than just practice law. We’re here to help you scale it.

00:37 - Key operational changes at Rob Levine Law

02:41 - Importance of communication and training

05:52 - Leveraging technology for efficiency

10:34 - Setting and tracking KPIs

15:00 - Fostering a positive firm culture

20:00 - The future of personal injury law firms

🎙️ Eric Ganci & David S. Casey on Trial Strategies & the Psychology of the Courtroom

⁠

What happens when the energy you bring into a courtroom shapes the jury’s response? ⁠

In this compelling episode, Jason Lazarus is joined by Eric Ganci, who uniquely blends legal strategy with music and wellness, and David S. Casey III—a third-generation trial lawyer. Together, they dig into the psychological edge of trial law, how to assess case viability early, and why being present in court may be your most underrated tool.

💡 “The energy you bring can influence the jury.”

⁠

Here’s what you’ll walk away with:

✅ How jury psychology and bias shape outcomes

✅ The role of risk in settlement vs. trial

✅ Why storytelling is the trial lawyer’s secret weapon

✅ How AI and outsourcing are redefining legal efficiency

✅ What it means to lead with compassion in client advocacy

This episode is for trial lawyers who don’t just want to win cases—they want to evolve their practice.

👉 Stream it here: https://triallawyerview.com/podcast/eric-ganci-david-s-casey/

📩 Subscribe to the Peak Practice LinkedIn Newsletter for more content like this: https://www.linkedin.com/newsletters/7259267890535657472/

👥 Part of the Peak Practice content ecosystem—curated for trial lawyers who want to do more than just practice law. We’re here to help you scale it.

02:53 - David Casey III's Background and Legacy

04:38 - Eric Ganci's Unique Background and Balancing Pursuits

05:11 - The Intersection of Music, Yoga, and Law

08:52 - The Importance of Audience Engagement in Trials

10:52 - Personal Experiences with Music and Art

17:05 - Lessons from Eric's Criminal Defense Background

20:17 - Evaluating Cases for Trial Potential

26:06 - The Psychology of Insurance Adjusters

30:33 - Preparing for Trial: Evidence Tracking and Organization

33:31 - Creating Compelling Narratives for the Jury

42:11 - Understanding Juror Psychology and Emotional Impact

43:04 - Client Storytelling in Trials