What you will hear: Law Firm Growth, Marketing, and Operations

If your marketing strategy is built on guesswork, you're not just behind—you’re bleeding budget: A conversation featuring Kirk Nielson & Jason Lazarus is now live.

In this Trial Lawyer View episode, Jason Lazarus sits down with Kirk Nielson, Co-Founder of Tap In Digital and a leading voice in law firm digital marketing analytics. Kirk shares how data centralization, media mix modeling, and attribution analysis are giving personal injury firms the clarity they need to stop wasting marketing dollars and start driving sustainable growth.

"Without data, you're driving in the dark."

What you’ll learn:

Why centralizing your marketing data is the first step toward performance clarity

How media mix modeling helps you invest more strategically

Why offline advertising (yes, even radio) still drives real case volume

How to replace gut decisions with data-backed insights

What firms can learn from the most effective legal marketing teams

Whether you're running high-volume campaigns or just getting serious about marketing ROI, this episode delivers the strategy you’ve been missing.

Listen now → https://triallawyerview.com/podcast/kirk-nielson/

Subscribe to the Peak Practice LinkedIn Newsletter for more content like this.

What marketing metric do you rely on the most? Let’s start a discussion.

Chapters:

00:00 – The Importance of Holistic Marketing Measurement

02:10 – Data-Driven Strategies for Personal Injury Firms

06:02 – Media Mix Modeling: A Game Changer

08:31 – Consolidating Marketing Data for Actionable Insights

11:09 – Success Stories: Real-World Impact of Data Analytics

15:29 – Driving Blind: The Need for Data in Marketing

17:39 – Final Thoughts: Optimizing Marketing Investments