In the latest Trial Lawyer View, Jason Lazarus sits down with digital marketing strategist Kevin Daisey to break down what personal injury law firms must understand about digital visibility in 2025 and beyond.

This isn’t theory—it’s a roadmap.

From why law firms are taking more control over their marketing, to how online reviews, SEO, and client experience all connect—you’ll leave with strategies you can use immediately to sharpen your competitive edge.

🔥 Episode Highlights :

- What law firm SEO really means today (hint: it’s not just keywords)

- Why reputation management is no longer optional

- How to use video and social media to humanize your brand

- When AI helps—and when it hurts—your marketing

- Metrics that reveal if your ad dollars are actually working

📌 Quote to remember: “You need to start looking at the whole life cycle on the customer journey.”

This episode is packed with incredible advice, real-world marketing experience, and industry insights for law firms looking to supercharge their marketing efforts.

🎧 https://triallawyerview.com/podcast/kevin-daisey/

📨 Forward this to your marketing team—it’s a conversation worth having.

Stay curious,

The Peak Practice Team

Helping Trial Lawyers Achieve More

@ArrayDigital

@kevindaisey5610

00:00 - Visibility Challenges for Law Firms

02:40 - Digital Marketing Evolution

05:17 - Marketing Trends for Law Firms

06:48 - Importance of Google Reviews

09:41 - Website & Client Journey

10:51 - Enhancing Online Client Experience

12:26 - Optimizing SEO for Law Firms

20:13 - AI in Law Firm Marketing

22:38 - Content Strategy for Engagement

26:25 - Leveraging LinkedIn

28:12 - Insights from Managing Partners Podcast

30:38 - Paid Advertising Mistakes

34:54 - Final Thoughts on Client Experience