What you will hear: Trial Law, Law Firm Growth, and Legal Innovation

If you think running a law firm is just about litigation, you’re missing what really drives long-term success—empathy, niche expertise, mentorship, and technology. A conversation featuring Robert Simon and Jason Lazarus is now live.

In this Trial Lawyer View episode, Jason Lazarus sits down with Robert Simon, Co-Founder of the Simon Law Group and Justice HQ, to explore the realities of personal injury law and building a modern law firm. Robert shares why understanding client stories is central to advocacy, how niche practices create powerful marketing advantages, and what new lawyers really need to succeed. The discussion also dives deep into how technology—including AI—is transforming intake, compliance, referral tracking, and day-to-day law firm operations.

"Empower your team to succeed."

What you’ll learn:

Why empathy is essential to effective client representation

How niche practices and storytelling elevate legal marketing

What mentorship looks like in the next generation of trial law

Why technology is a competitive advantage for PI firms

How AI tools are changing case intake and training

Why data security and compliance can’t be an afterthought

How defining happiness impacts long-term legal careers

Whether you’re building your first team or looking to scale, this episode brings perspective on what it takes to lead a resilient, future-ready law firm.

Listen now → https://triallawyerview.com/podcast/bob-simon/

Subscribe to the Peak Practice LinkedIn Newsletter for more conversations like this.

What part of your firm is most ready for innovation? Let’s start a discussion.

Chapters:

00:00 – Introduction to Trial Law and Personal Injury

02:56 – The Art of Settlement and Niche Practices

06:04 – Empathy in Law: Understanding Client Stories

09:04 – Building a Successful Law Firm

12:05 – Mentorship and Overcoming Obstacles in Trial Law

15:10 – Justice HQ: Empowering Lawyers through Community

17:55 – The Role of Technology in Personal Injury Law

23:53 – Embracing AI in Legal Practices

25:01 – Tools for Law Firm Efficiency

27:27 – The Importance of Data Security

30:40 – AI-Driven Training Tools for Legal Teams

35:39 – Innovations in Referral Technology

39:51 – Ensuring Compliance in Case Referrals

44:48 – Defining Happiness in Legal Careers