January 24, 2025

Episode 35: Marketing tip for Hairstylist - Get your Instagram followers to start having conversations with you

13 minutes

In today’s episode ofThe Sustainable Hairstylist Podcast, we dive into one of the most important aspects of social media for hairstylists: turning your Instagram followers into paying clients. Learn actionable strategies to build authentic connections, create meaningful conversations, and move potential clients into your salon chair. Whether you’re new to this or looking for ways to refine your approach, this episode has you covered!

What You’ll Learn in This Episode:

The importance of engaging with your followers daily to build trust and community.

How to create a personalized welcome message that invites conversation.

Why you should avoid pushing sales too soon and focus on connection first.

Tips for crafting captions that encourage followers to interact with you.

The benefits of offering virtual consultations to make clients feel comfortable before their first visit.

Key Takeaways:

Engagement is Key: Spend time every day liking, commenting, and sharing on Instagram to show you’re active and build relationships with followers.

Craft a Welcoming Message: Create a personalized DM for new followers, introducing yourself, your salon, and your specialty. End with an open-ended question to spark conversation.

Focus on Connection Before Selling: Avoid sending automated “book now” messages right away. Instead, listen to your followers’ needs and build trust before offering your services.

Call-to-Action Matters: End every caption with a question or prompt that encourages followers to comment or DM you.

Leverage Virtual Consultations: Use video calls to understand clients’ needs and make them feel comfortable before their appointment.

Resources Mentioned in This Episode:

Free ChatGPT Caption Generator Prompt: Struggling with writing captions? Use my customized ChatGPT prompt to create compelling captions that engage your audience. Grab it here: https://www.serene-flow.com/captions

Connect with Me:

Instagram: @sereneflow_

Email: [email protected]

Actionable Steps for This Week:

Spend 10 minutes each day engaging with your followers on Instagram.

Write and send a personalized welcome message to new followers.

Test a call-to-action in your next Instagram caption to invite interaction.

Try offering virtual consultations to connect with potential clients in a low-pressure way.

Share Your Thoughts:
What was your biggest takeaway from today’s episode? Let me know your “aha” moments! DM me on Instagram or send an email to [email protected]. I’d love to hear how these tips are working for you!

Subscribe & Review:
If you enjoyed this episode, please subscribe and leave a review! Your feedback helps the podcast reach more hairstylists who want to grow their business and thrive in their craft.

See you next week for more tips and strategies! 🎉

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By Ann-Marie Christell

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