Welcome back to the podcast!

We’re kicking off this season with an unplanned but deeply needed extra episode. In light of recent events, such as the devastating wildfires in Los Angeles and the overwhelming news cycle, I felt called to share a framework that has helped me and my husband navigate challenging and uncertain times.

This episode is all about managing overwhelm and panic, finding calm in the chaos, and showing up where you’re needed most. Whether you’re facing global events or personal challenges, these actionable steps will help you ground yourself, move through fear, and regain clarity.

Grab your favorite drink, find a quiet spot, and let’s dive into practical tips for finding peace in overwhelming situations.

What You’ll Learn in This Episode:

The Framework for Overwhelm:

Shifting Your Energy:

Limiting News & Social Media Consumption:

The Power of Journaling & Support:

Showing Up for Others While Staying Grounded:

Key Takeaways:

Journal Prompts for Letting Go of Overwhelm:

Resources Mentioned:

Final Thoughts:
Overwhelm is a part of life, but it doesn’t have to define your response to challenging situations. By using this framework, you can process your feelings, regain control, and show up where you’re truly needed.

I’m sending you love and calm energy as we navigate these times together. See you in the next episode!

In this episode, I share my personal journey as an introverted hairstylist and the challenges I faced working long hours in the salon. From the emotional exhaustion of back-to-back clients to understanding my introverted nature, I delve into how discovering my introversion changed my life and work. I discuss strategies for maintaining energy, setting boundaries, and creating routines that help introverts thrive in a people-focused industry.

Key Takeaways:

Understanding Introversion:

Importance of Self-Care:

Effective Communication:

Setting Boundaries:

Scheduling Breaks:

Managing Work-Life Balance:

Creating a Positive Salon Environment:

Mindfulness Practices:

Support System:

Continuous Learning:

Action Steps:

Connect with Me:

Goal Setting for Hairstylists

Welcome to Marketing Tip Friday for Hairstylists!

In this episode, we're diving deep into the art of goal setting. As a hairstylist, you're likely setting goals for both your business and personal life. But how do you actually achieve those goals? Today, I'm sharing insights from my 26+ years of experience as a hairstylist and business coach, including the struggles and breakthroughs I've experienced along the way.

Key Topics Covered:

The Struggle with Goal Setting:

The Magic of Combining Goal Setting with Manifestation:

Practical Steps for Aligning Energy with Goals:

Achieving Your Hairstyling Dreams:

Workshop Announcement:

If you're ready to take your life and business to the next level, join my upcoming workshop in December called "Your Best Year Boot Camp." I’ll guide you through a system to:

Secure Your Seat Now: https://www.serene-flow.com/your-best-year-yet 

In this episode, Ann Marie dives into the powerful benefits of using video in your social media marketing strategy. As a seasoned hairstylist, she shares her personal journey with video marketing and how it transformed her business, helping her attract clients from around the world and establishing her as an industry leader.

Key Takeaways:

Showcase Your Skills:

Build Trust:

High Engagement:

Client Transformation:

Share Tips and Tutorials:

Increase Reach:

Enhance Social Media Presence:

Show Your Personality:

Promote Services:

Educate Your Clients:

Boost SEO:

Create Emotional Connections:

Behind the Scenes:

Drive Traffic:

Adapt to Trends:

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Get the FREE B-rool video guide here: https://www.serene-flow.com/brool 

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Welcome to Marketing Tip for Hairstylist Friday! In today's episode, we dive into why you should have a Black Friday offer and how it can benefit your hairstyling business. Stay tuned until the end for information about two special podcast episodes designed to help you create amazing Black Friday offers for both new clients and your existing clientele.

Episode Highlights:

1. Attract New Clients

2. Boost Your Revenue

3. Fill Awkward Gaps in Your Schedule

4. Increase Client Retention

5. Enhance Brand Awareness

6. Clear Out Inventory

7. Reward Loyal Clients

8. Encourage Pre-Booking

9. Stand Out from the Competition

10. Market Testing

Additional Resources:

To help you craft your Black Friday offers, check out these two special podcast episodes:

Call to Action:

In this episode, Ann Marie Christell shares her expert strategies for creating irresistible Black Friday offers specifically for your existing salon clients. Discover 12 unique ideas to make your clients feel special, boost their loyalty, and fill your appointment book during the holiday season. Ann Marie, a seasoned coach with over 20 years of experience in the hairstyling industry, provides actionable tips to help you grow your business sustainably without working longer hours.

Call to Action:

Connect with Us:

Welcome back to the podcast!

After a long hiatus due to an unexpected move to the south of France and some technical difficulties, I'm excited to be back and ready to share valuable insights with you. In this two-part series, we'll focus on leveraging Black Friday to attract new clients and retain your existing ones. In today's episode, we dive deep into creating irresistible Black Friday offers to draw new clients to your salon. Stay tuned for part two, where we'll discuss offers for your loyal clientele.

Key Takeaways:

Introduction and Apology for the Break:

Black Friday as an Opportunity:

12 Irresistible Black Friday Offers to Attract New Clients:

Promoting Your Offers:

Execution Tips:

Call to Action:

Connect with Us:

In today’s episode, Ann Marie shares some of the most common marketing mistakes hairstylists make and how you can avoid them to grow your business and clientele. Whether you're just starting or looking to refine your marketing strategy, this episode provides practical advice on how to shift your mindset and approach to attract and retain the right clients. Ann Marie also gives personal insight into her current life changes as she moves to a new part of Europe and prepares for a shift in her business focus.

In This Episode, You’ll Learn About:

The Mindset Shift in Marketing: Why thinking of marketing as “selling” or “pushing” your services is counterproductive, and how to make it feel more natural and authentic.

The Power of Educational Content: How marketing should be about educating your clients, showcasing your unique skills, and helping them understand the benefits of your services.

The Importance of Consistency: Why posting sporadically or only when you're in panic mode is damaging to your business, and how a consistent marketing strategy can lead to long-term growth.

Building Your Client Experience: How your marketing should mirror the experience clients have in your chair and how that helps to attract your dream clients.

Understanding Who Your Ideal Clients Are: How to hone in on the specific clients you want to attract and why not everyone is your ideal client.

Leveraging Social Media and Reviews: Tips for using social media strategically to attract more clients and the power of collecting and utilizing testimonials.

Website Optimization: Why your website is one of the most important tools in your marketing strategy and how to make it an authentic reflection of your salon.

Tracking Marketing Efforts: The importance of tracking the results of your marketing strategies and how doing so helps you improve and stay consistent.

Resources Mentioned:

Links & Social Media:

In today’s episode, Ann Marie Christell dives deep into the importance of identifying who the right client is for your hairstyling business. If you're struggling with the emotional rollercoaster of trying to please everyone, this episode is for you. Ann Marie explores how to define your dream client and why it's essential to attract clients who align with your values, services, and energy.

Whether you're overwhelmed with the wrong clients or unsure about how to narrow your focus, this episode will help you identify your ideal clientele, improve your marketing, and ultimately build a more fulfilling, sustainable business behind the chair. Tune in to discover how saying no to the wrong clients opens up space for the right ones—and how this process can improve both your business and your mental health.

In This Episode, You'll Learn:

Key Highlights:

Resources Mentioned:

Connect with Ann Marie Christell:

The key to building a business that aligns with your values and brings in clients who respect your boundaries lies in defining who the right client is for you. By narrowing your focus, setting clear boundaries, and using your Dream Client Avatar as a guide, you’ll not only attract more clients who make you excited to work—but you’ll also create more space in your life for joy, sustainability, and personal growth. Take the time to ask yourself the tough questions, and start implementing strategies that will change the way you approach marketing and client relationships forever.

Are you ready to shift the way that you look at your hairstyling business and to move into a more expanded way of living and working?

In today’s podcast episode of The Sustainable Hair Stylist podcast you will learn the “Six figure mindset formula for hair stylists”  It is a set of steps that you can take in order to shift the way that you live your life and how you are running your business behind the chair.

“The Six figure mindset formula for hair stylists” is a formula that will help you to really get a deep understanding of what it is that you want out of your life and your business and how to make that dream become reality!

Allow me to guide you throught The Six figure mindset formula for hair stylists and lets have fun with this and see how fast you are living your dream! 

To get the guide that is mentioned in this podcast episode find it here: 

https://www.serene-flow.com/mindset

Let's go on a journey together and help transforming the world with the work that we do behind the chair.  

Let Ann-Marie know what your biggest takeaway from this episode was by sending her a dm on instagram https://www.instagram.com/sereneflow_/

Rate, Review, & Follow on Apple Podcasts

“I love Ann-Marie and The Sustainable Hair Stylist Podcast .” <– If that sounds like you, please consider rating and reviewing my show!

This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!