Welcome back to The Sustainable Hairstylist Podcast!

I'm your host, Ann-Marie Christell, a business and marketing coach with over 20 years of experience behind the chair.
I'm dedicated to helping hairstylists build profitable, sustainable businesses without feeling overwhelmed or burning out.

In today's episode, I'm sharing my personal journey and real experiences with social media—the good, the bad, and the ugly.
If you've ever felt overwhelmed, frustrated, or unsure about using social media effectively to grow your clientele, you're not alone, and this episode is just for you!

1. My Personal Social Media Journey

How social media helped me build a thriving salon business.

My experiences dealing with negative comments and hate online.

Understanding that social media can be both rewarding and challenging.

2. Common Mindset Blocks and How to Overcome Them

"Social Media is Too Hard": Identifying exactly what feels challenging (content creation, captions, ideas).

Creating a simple step-by-step process to tackle each issue.

"I Don’t Understand Social Media": Why you don’t need to know every trend. Focus on your dream client, what they need to hear, and how to authentically communicate your unique strengths.

"It Works for Everyone Else, But Not Me": Embracing your uniqueness as your greatest asset. Learn how authenticity attracts ideal clients.

"You Can’t Get Clients from Social Media": How I’ve personally attracted international clients via social media and how you can too.

3. Shifting Your Social Media Mindset

How your beliefs about social media directly influence your success.

Using positive affirmations to change your relationship with social media.

Prioritizing progress over perfection.

Creating consistent posting habits to boost engagement and reach.

4. Practical Tips to Simplify Your Social Media Strategy

Content Batching: How dedicating specific days for content creation reduces stress and increases effectiveness.

Analyzing Performance: How to identify what's working and replicate your successful content.

Authenticity: Why being real and relatable builds trust and genuine connections.

5. Overcoming Common Excuses

Taking Photos & Videos: Practical tips for capturing better content, including lighting and backdrops.

"It's Too Late to Start": Why it's never too late—I share my new journey offering bridal hairstyling in Provence as proof.

Growing Clientele from Social Media: Real-life examples and strategies that prove social media can significantly grow your clientele.

6. Actionable Next Steps & Resources

Join my upcoming content creation class in my membership for just $1 for 30 days.

Download my free ChatGPT prompts to simplify writing captions.

Connect with me directly on Instagram (sereneflow_) or via email for personalized support.

Social media is your digital storefront—essential for attracting and connecting with dream clients.

Authenticity and consistency are more important than perfection.

Mindset shifts can transform your social media strategy from stressful to enjoyable and effective.

Resources Mentioned:

Join My Membership for Just $1 (Limited Time Offer)

Download My Free ChatGPT Caption Prompt

Thank you for tuning in!
If this episode resonated with you, please leave a review and share it with other hairstylists who might benefit from this.

Sending you lots of love,

Ann-Marie Christell

In this powerful episode, Ann Marie Christell, hairstylist turned coach with over 20 years of experience, dives deep into one of the biggest challenges behind the chair—handling scheduling and last-minute cancellations with grace and professionalism.

If you're a hairstylist who’s tired of being ghosted, rescheduled last minute, or drained by back-and-forth communication, this episode is for you. Ann Marie shares how to set strong boundaries, build smart systems, and protect your energy and time—all while maintaining a calm, empowered mindset.

Why last-minute cancellations happen and how to emotionally detach from them

The power of systems: Online booking, deposit requirements, and automated reminders

How to create and communicate clear cancellation and rescheduling policies

Why video consultations and deposits build commitment and screen the right clients

How to gracefully handle chronic reschedulers and no-shows

Mindset tips for staying calm and confident when appointments fall through

What to do instead when a gap opens in your calendar (hint: it’s a chance to grow your business!)

Why your website—not social media—should be the go-to for your policies

How to reframe frustrating situations into learning opportunities

Online booking calendar with deposits & automation

Automated email & text message sequences

Pre-recorded video content to explain policies and salon etiquette

Client screening systems via paid video consultations

Templates for handling cancellations and rescheduling conversations

You are in charge of your business. Clear boundaries = less stress.

Clients respect structure. Don’t be afraid to create and enforce your policies.

Every cancellation is a chance to refine your systems and improve your client experience.

Staying calm and kind—yet firm—protects both your peace and professionalism.

Don’t just react—plan. Build systems that run smoothly without emotional overload.

💻 Join the Serene Flow Marketing Club – Only $1 for the first 30 days!
Weekly coaching calls, content strategies, systems templates, and a supportive community.
👉 https://www.serene-flow.com/offers/FQ64naYL 

🎧 Related Episode: [What to Do During Slow Times in Your Salon]
https://www.serene-flow.com/podcasts/the-sustainable-hair-stylist-podcast/episodes/2148672406 

📥 Get in Touch:
✉️ Email: [email protected]
📸 Instagram: https://www.instagram.com/sereneflow_ 

If you enjoyed this episode, it would mean the world if you:

💬 Left a review on Spotify or Apple Podcasts

📺 Gave a thumbs up and subscribed on YouTube

📨 Shared it with a fellow hairstylist who needs to hear this message!

“You are running a business—you don’t need to take everything personally. Create systems, stick to your policies, and trust that the right clients will show up for you.”

In this episode of The Sustainable Hairstylist Podcast, we're diving into what hairstylists can do on Instagram in 2025 to not only grow their accounts but also attract the right clients to their chairs. Ann Marie shares strategies, insights, and personal stories from her years of experience using Instagram as a marketing tool. Whether you're looking to convert followers into loyal clients or navigate the platform's shift to video content, this episode is packed with actionable advice to elevate your Instagram game.

What You'll Learn in This Episode:

The Evolution of Instagram:

Why Instagram is now a video-first platform and how this shift impacts hairstylists.

The importance of adapting to changes and leveraging video content to reach more people.

How to Showcase Your Work Effectively:

Tips for creating "moving pictures" with video to display your hairstyling skills.

The power of before-and-after transformations and how to make them resonate with potential clients.

Building Trust Through Consistency:

Why posting regularly builds credibility and positions you as an authority.

How to create a content library using both photos and videos of your work.

Engaging with Your Audience:

The importance of calls to action in every post and how to start meaningful conversations with your followers.

Why recording videos where you talk directly to the camera can help build connections.

Practical Tips for Growing Your Business with Instagram:

How to create personalized welcome messages for new followers to foster engagement.

Strategies to connect with followers on a deeper level without sharing every aspect of your personal life.

Pro Tips from Ann Marie:

Video is King: Focus on creating slow-moving, high-quality videos that showcase your work in a professional and visually appealing way.

Be Consistent: Post frequently to build trust and establish yourself as a sought-after hairstylist.

Highlight Transformations: Always include a before-and-after to help potential clients see what's possible with their hair.

Engage with Questions: End every caption with a question to invite interaction and start conversations.

Send Welcome Messages: Create a template to personally welcome new followers and ask them about their hair needs.

Special Offers and Resources:

Free B-Roll Guide: Learn how to create 75 pieces of content from one hair model! Download Ann Marie’s free guide to maximize your content creation. https://www.serene-flow.com/brool 

Exclusive Membership Trial: Join the Streaming Flow Marketing Club for just $1 for 30 days and access live classes, including a March workshop on creating one month of content from a single hair model. https://www.serene-flow.com/offers/FQ64naYL 

Connect with Ann Marie:

Instagram: https://www.instagram.com/sereneflow_

Membership Link:https://www.serene-flow.com/offers/FQ64naYL  

Free Guide:https://www.serene-flow.com/brool  

Final Words:
Remember, Instagram success in 2025 is about creating authentic connections, showcasing your unique skills, and adapting to the platform’s trends. Whether you’re just starting out or looking to take your Instagram marketing to the next level, these strategies will help you grow and attract your dream clients. Tune in, take notes, and start implementing these tips today!

In this episode of The Sustainable Hairstylist Podcast , I sit down with Jacqueline Rodriguez, owner of a holistic salon in Virginia and founder of the Holistic Salon Academy. Together, we dive into the importance of clean beauty, sustainable practices, and how making these changes can positively impact both your health and your business.

Jacqueline shares her personal journey, from discovering the harmful effects of traditional salon products to building a thriving business centered around clean, sustainable, and holistic practices. We discuss the health challenges hairstylists face, the growing demand for clean beauty from clients, and how embracing these values can set your salon apart in today’s competitive market.

We also touch on the business side of things—breaking down misconceptions about profitability, aligning your messaging with your values, and how understanding your numbers can transform your confidence as a salon owner.

This episode is packed with inspiration and actionable tips, whether you're considering a shift to clean beauty or simply looking for new ways to connect with your ideal clients.

Connect with Jacqueline on instagram: https://www.instagram.com/cleanbeautybizcoach/ 

Jacquelines Holistic Salon Academy: https://www.cleanbeautybiz.com/holistic-salon-academy 

If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with a friend. Follow me on https://www.instagram.com/sereneflow_  for more tips on marketing and wellness for hairstylists!

In this episode of The Sustainable Hairstylist Podcast, I have Heidi Reppard as a guest we dive into strategies for hairstylists to build their clientele and leverage social media effectively. We discuss innovative ways to attract clients, the importance of consistency on social media, and how hairstylists can monetize their online presence using Amazon's affiliate and influencer programs.

Key Topics Discussed:

Building Your Clientele:

The power of social media and hashtags in attracting the right clients.

Engaging with local businesses and communities to increase visibility.

The importance of putting yourself out there both online and in person.

Social Media as a Marketing Tool:

Why hairstylists should treat social media as an essential business tool.

The importance of scheduling content creation to stay consistent.

Finding the balance between social media and personal life.

Effective Social Media Strategies:

Posting consistently and understanding your target audience.

Using strong hooks to capture attention in posts and videos.

Differentiating between content aimed at attracting clients versus educating hairstylists.

Monetizing Social Media with Amazon:

How hairstylists can use Amazon’s Associates and Influencer programs.

The potential earnings from sharing product links and storefronts.

The importance of automation and leveraging viral content.

How Amazon commissions work, including earning from unrelated purchases.

Top Tips for Success:

Engage with local businesses on social media to expand your reach.

Schedule dedicated time for social media marketing to avoid burnout.

Create engaging content with strong hooks to attract your ideal audience.

Leverage Amazon affiliate and influencer programs for passive income.

Monetize your social media efforts by sharing valuable recommendations.

Connect with Heidi:

Find Heidi’s Amazon Influencer Academy and other digital products: https://stan.store/beautyandabeatz?fbclid=PAZXh0bgNhZW0CMTEAAabIMsSfZgSOaviPhiQ1yp4q37tePvYSX2ggQHlXY832wT-OvmynYePiKpo_aem_KgJp-Wcagkwe-H7yK7kANQ 

Learn more about Amazon’s Associates & Influencer programs:  https://stan.store/beautyandabeatz/p/start-making-money-doing-reviews-from-your-home 

Connect with Us:

Follow me on Instagram: https://www.instagram.com/sereneflow_ 

Join our community of hairstylists growing their business with marketing & social media!

If you loved this episode, don’t forget to subscribe and leave a review! Your support helps us bring more valuable content to help hairstylists thrive in business!

In this episode of The Sustainable Hairstylist Podcast, Ann Marie Christell shares insights into creating an unforgettable client experience that will set you apart as a hairstylist. Learn how to build strong, authentic relationships with your clients, why personalized care matters, and how small gestures can leave a lasting impact.

In today’s episode, we’re diving into the heart of what makes hairstylists truly stand out: their client relationships. Building trust, creating memorable experiences, and ensuring each client feels special are not just nice-to-haves—they are essential to long-term success.

Here’s what you’ll learn in this episode:

Why Client Relationships Are Foundational

How to Make Clients Feel Seen and Heard

Practical Tips to Elevate Your Client Experience

Celebrate Your Clients

Crafting Relaxing, Memorable Experiences

The Power of Follow-Up

Leveraging Social Media and Technology

Authenticity as Your Superpower

The Role of Sustainable Practices

Building and nurturing client relationships is the cornerstone of a successful hairstyling business. By focusing on connection, trust, and personalized service, you’ll not only stand out but also create a loyal client base that loves coming back to you.

Thank you for tuning in to today’s episode of The Sustainable Hairstylist Podcast! If you found this episode valuable, please share it with your hairstylist friends and leave a review. Don’t forget to follow me on social media for more tips and inspiration.

Let’s grow sustainable and soulful businesses together—one client at a time!

Connect with Ann Marie:
Website: https://www.serene-flow.com/ 
Instagram: https://www.instagram.com/sereneflow_ 
Email: [email protected]

Tune in and discover how to create meaningful connections that keep hair clients coming back!

In today’s episode ofThe Sustainable Hairstylist Podcast, we dive into one of the most important aspects of social media for hairstylists: turning your Instagram followers into paying clients. Learn actionable strategies to build authentic connections, create meaningful conversations, and move potential clients into your salon chair. Whether you’re new to this or looking for ways to refine your approach, this episode has you covered!

What You’ll Learn in This Episode:

Key Takeaways:

Resources Mentioned in This Episode:

Actionable Steps for This Week:

Share Your Thoughts:
What was your biggest takeaway from today’s episode? Let me know your “aha” moments! DM me on Instagram or send an email to [email protected]. I’d love to hear how these tips are working for you!

Subscribe & Review:
If you enjoyed this episode, please subscribe and leave a review! Your feedback helps the podcast reach more hairstylists who want to grow their business and thrive in their craft.

See you next week for more tips and strategies! 🎉

In this episode of The Sustainable Hairstylist Podcast , we're diving deep into creating a fresh, vibrant energy to take into 2025. While many set ambitious goals at the start of the year, by mid-January, most revert to old habits and routines. I’ll guide you through powerful reflection questions and actionable steps to help you identify what’s working, release what’s not, and realign your energy for the year ahead.

Key Topics Covered:

Reflecting on 2024:

Shifting Your Energy:

Practical Questions to Ask Yourself:

Resetting and Reinviting New Energy:

Actionable Questions for Reflection:

Energy-Shifting Practices:

Connect with Me:

Let’s Hear from You:
What was your biggest takeaway from this episode? Share your reflections and aha moments with me on Instagram or via email. If you know someone who could benefit from this conversation, please share this episode with them!

Welcome back to The Sustainable Hairstylist Podcast! This special Marketing Tip Friday for Hairstylists episode focuses on how to create a strong online presence to attract more clients into your salon. Many hairstylists feel overwhelmed by social media and marketing, but having a strong online presence can transform your business and help you connect with your dream clients.

In this episode, I walk you through six foundational steps to build your online presence:

I also share a sneak peek into an upcoming freebie—a ChatGPT prompt designed to help you write captions that convert followers into paying clients.

Key Takeaways:

Links and Resources Mentioned:

Let’s Connect:

If you enjoyed this episode, don’t forget to subscribe, rate, and review the podcast! See you next week! 💇‍♀️✨

Welcome back to The Sustainable Hairstylist Podcast!

We’re kicking off this season with an unplanned but deeply needed extra episode. In light of recent events, such as the devastating wildfires in Los Angeles and the overwhelming news cycle, I felt called to share a framework that has helped me and my husband navigate challenging and uncertain times.

This episode is all about managing overwhelm and panic, finding calm in the chaos, and showing up where you’re needed most. Whether you’re facing global events or personal challenges, these actionable steps will help you ground yourself, move through fear, and regain clarity.

Grab your favorite drink, find a quiet spot, and let’s dive into practical tips for finding peace in overwhelming situations.

What You’ll Learn in This Episode:

The Framework for Overwhelm:

Shifting Your Energy:

Limiting News & Social Media Consumption:

The Power of Journaling & Support:

Showing Up for Others While Staying Grounded:

Key Takeaways:

Journal Prompts for Letting Go of Overwhelm:

Resources Mentioned:

Final Thoughts:
Overwhelm is a part of life, but it doesn’t have to define your response to challenging situations. By using this framework, you can process your feelings, regain control, and show up where you’re truly needed.

I’m sending you love and calm energy as we navigate these times together. See you in the next episode!