"Care so much that you don't care at all." What does that mean? That was a profound statement from Dr. Sid Wiliiams in July of 1993 that changed everything for me. It means that you care so much about something that you totally detach from the results. You do something for the sake of doing it, not for the rewards or accolades or promise of something in the future. It explains Dr. Sid's thought process of "Lasting Purpose."