On this week's episode, I'm pulling back the curtain in a big way and talking about something I know is going to ruffle a few feathers: why courses are actually the worst way to scale your business.

I've built a multi 6-figure business while working 20 hours a week, and I can tell you firsthand — it wasn't from selling a $97 course or chasing "passive income." I've been on both sides of this. I've coached clients through scaling decisions, and I've lived it myself, including shutting down my own program when it started to feel like a course and became harder — not easier — to scale.

In this episode, I break down:

• Why low-ticket, DIY courses require way more volume than most people realize
• What really happens behind the scenes of "passive income"
• Why DIY courses are becoming harder to sell in a world with AI
• What actually allowed me to become a 20-hour-a-week breadwinner
• Why high-touch group programs are easier to sell and more fulfilling

If you've been told that courses are the only way to scale — or you're feeling stuck trying to make one work — this episode will give you the clarity you need to make smarter decisions about how you grow.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.

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