Many of you may already have your content strategy in place to handle the holiday season the best way possible - showcasing how your product or service can serve your target audience.With Thanksgiving around the corner, though, we thought we’d go over some best practices and key insights, especially for those that are still putting their plan in place. No shade thrown or judgement cast - this is a crazy time and 2020 has been topsy turvy at best. Discussion Highlights:<ul><li>How 2020 has impacted consumer needs and perceptions</li><li>The five key insights of consumer behavior around this time</li><li>The top five factors shoppers care about when making holiday shopping decisions</li><li>Questions to ask your audience to create better holiday content</li><li>Connecting with your audience through various platforms</li><li>Creating and organizing your holiday content calendar</li></ul>

Many of you may already have your content strategy in place to handle the holiday season the best way possible - showcasing how your product or service can serve your target audience. With Thanksgiving around the corner, though, we thought we’d go over some best practices and key insights, especially for those that are still putting their plan in place. No shade thrown or judgement cast - this is a crazy time and 2020 has been topsy turvy at best. Discussion Highlights:How 2020 has impacted consumer needs and perceptionsThe five key insights of consumer behavior around this timeThe top five factors shoppers care about when making holiday shopping decisionsQuestions to ask your audience to create better holiday contentConnecting with your audience through various platformsCreating and organizing your holiday content calendar

Many of you may already have your content strategy in place to handle the holiday season the best way possible - showcasing how your product or service can serve your target audience.With Thanksgiving around the corner, though, we thought we’d go over some best practices and key insights, especially for those that are still putting their plan in place. No shade thrown or judgement cast - this is a crazy time and 2020 has been topsy turvy at best. Discussion Highlights:<ul><li>How 2020 has impacted consumer needs and perceptions</li><li>The five key insights of consumer behavior around this time</li><li>The top five factors shoppers care about when making holiday shopping decisions</li><li>Questions to ask your audience to create better holiday content</li><li>Connecting with your audience through various platforms</li><li>Creating and organizing your holiday content calendar</li></ul>

Episode 36: Holiday Content Insights

Clover is a podcast spotlighting women who are redefining leadership. Hosted by Erin Geiger, the show features founders, executives, and trailblazers who are reshaping the way we think about success, work, and life. Each episode dives into real conversations about the wins, the challenges, and the bold decisions that drive women at the top of their game. From scaling companies to leading teams, breaking barriers to driving change—Clover uncovers the stories and strategies that inspire possibility. The name comes from the phrase “to be in clover”—to live in prosperity, comfort, and joy. That’s the spirit behind every interview: empowering, honest, and full of takeaways you can bring into your own leadership journey. If you’re building a business, leading with vision, or simply seeking stories that fuel ambition, Clover will keep you inspired and equipped to grow. Hit follow to join us each week as we step into abundance—together. Show artwork by the incredible Mayra Avila.

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Clover is a podcast spotlighting women who are redefining leadership. Hosted by Erin Geiger, the show features founders, executives, and trailblazers who are reshaping the way we think about success, work, and life. Each episode dives into real conversations about the wins, the challenges, and the bold decisions that drive women at the top of their game. From scaling companies to leading teams, breaking barriers to driving change—Clover uncovers the stories and strategies that inspire possibility. The name comes from the phrase “to be in clover”—to live in prosperity, comfort, and joy. That’s the spirit behind every interview: empowering, honest, and full of takeaways you can bring into your own leadership journey. If you’re building a business, leading with vision, or simply seeking stories that fuel ambition, Clover will keep you inspired and equipped to grow. Hit follow to join us each week as we step into abundance—together. Show artwork by the incredible Mayra Avila.

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Episode 36: Holiday Content Insights

Episode 36: Holiday Content Insights

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