What if “niching down” wasn’t about boxing yourself in—but finally giving yourself permission to play?

In this episode, Cait and Jordyn talk about the messy middle between wanting to reach everyone and realizing the magic happens when you start speaking directly to your people. They unpack why “more” isn’t always the answer—more followers, more downloads, more offers—and how clarity and intention can create more impact than chasing growth for growth’s sake.  

Tune in to hear:

• Why niching down makes selling so much easier
• How scarcity and people-pleasing keep you stuck in “more mode”
• The difference between best practices and what actually feels good
• Why in-person connection might be your most powerful marketing tool
• How to stay excited about your business and redefine success on your own terms

Connect with Cait:

@heycaithoward

Connect with Jordyn:

@watchmomlaunch

jordynbailey.com

Come hang out with us on IG at @ambitiousmomsclubpod!