Are you in a season where your business no longer fits your life and you’re scared to change it?

In this episode, Cait and Jordyn talk about the messy middle of motherhood and entrepreneurship-the nights when no one sleeps, the shifting seasons that keep you on your toes, and the realization that business has to evolve as life does.

You’ll hear Jordyn’s honest reflections about comparison, shifting business models, and finding peace in pivots, plus Cait’s candid take on why it’s okay if your systems need to evolve. Together, they unpack what it means to make business good for motherhood—not the other way around.

Tune in to hear:

•  Real talk on daylight savings, sleep deprivation, and routines that don’t work anymore
•  The nightly holiday ritual that helps Jordyn’s family reset and reconnect
• Why having a “neighborhood village” makes motherhood more sustainable
•  The lightbulb moment that helped Jordyn embrace change in business and motherhood
• How to know when your business needs to shift and why that’s not failure
• The power of starting with your capacity, not your goals
• Simple ways to get your time and energy back (and what to do when you’re over capacity)
• Permission to evolve your business again and again as life changes
• Practical mindset shifts to release all-or-nothing thinking
• A reminder that flexibility and self-trust are your greatest business assets

Why does it sometimes feel like you’re doing everything even when you have a supportive partner? And how do you actually change that dynamic without starting a fight about the dishwasher?

 In this episode, Cait and Jordyn sit down with Paige Connell (known online as @sheisapaigeturner) for a raw, relatable, and laugh-while-you-cry kind of conversation about mental load in motherhood and marriage.

Paige opens up about the viral video that started it all and how a simple fight about taking out the trash exposed the deeper emotional labor that so many women carry behind the scenes. Together, they unpack what the mental load really looks like, how to start having fair and productive conversations with your partner, and how to model equality for your kids at home.

They also talk openly about what happens when moms transition into entrepreneurship- the flexible-schedule trap, guilt around screen time, and the blurry lines between work and family life. 

Tune in to hear:

• How Paige’s viral “mental load” post opened a global conversation about invisible labor
• Why fights about dishes or trash are never about the dishes or trash
• How to make your invisible labor visible (and start talking about it)
• What to do before resentment builds up in your relationship
• How to teach kids equity and responsibility from a young age
• Why entrepreneurship doesn’t necessarily mean more freedom — and how to create real boundaries
• Paige’s top tools and systems for sharing the mental load at home
• The one permission slip every mom needs to hear

Featured Guest:
Paige Connell - known online as @sheisapaigeturner — is a mom of four, creator, and advocate known for her candid conversations about the mental load of motherhood, gender equity, and modern family life. Her viral content has sparked nationwide dialogue about what families really need to thrive.

Follow Paige: @shesapaigeturner

Connect with Cait:

@heycaithoward

Connect with Jordyn:

@watchmomlaunch

jordynbailey.com

Come hang out with us on IG at @ambitiousmomsclubpod!

What if “niching down” wasn’t about boxing yourself in—but finally giving yourself permission to play?

In this episode, Cait and Jordyn talk about the messy middle between wanting to reach everyone and realizing the magic happens when you start speaking directly to your people. They unpack why “more” isn’t always the answer—more followers, more downloads, more offers—and how clarity and intention can create more impact than chasing growth for growth’s sake.  

Tune in to hear:

• Why niching down makes selling so much easier
• How scarcity and people-pleasing keep you stuck in “more mode”
• The difference between best practices and what actually feels good
• Why in-person connection might be your most powerful marketing tool
• How to stay excited about your business and redefine success on your own terms

Connect with Cait:

@heycaithoward

Connect with Jordyn:

@watchmomlaunch

jordynbailey.com

Come hang out with us on IG at @ambitiousmomsclubpod!

It’s been a minute...but we’re back.

In this season opener, Jordyn and Cait sit down for the first time in a year to catch up on everything life has thrown their way: new babies, grief, healing, rebuilding, and rediscovering who they are as moms and business owners.

From caregiving through loss to learning to trust themselves again, they open up about the messy, beautiful middle of motherhood and entrepreneurship — and why this next chapter of Ambitious Moms Club feels more grounded, clear, and purposeful than ever before.

This episode is for every mom who’s ever wondered if she’ll find her spark again — or if she can keep going when life feels impossible. Spoiler: you can.

Tune in to hear:

• How motherhood, grief, and business shaped their identities over the past year
• What it means to “let your test be your testimony”
• The power of female friendships and finding your modern-day village
• The raw truth about burnout and wanting to burn it all down
• Why hiring and supporting other moms matters more than ever
• The mission behind this new season — and what’s coming next

Connect with Cait:

@heycaithoward

Connect with Jordyn:

@watchmomlaunch

jordynbailey.com

Come hang out with us on IG at @ambitiousmomsclubpod!

In this episode, Cait and Jordyn are joined by Tori Sprankel, a brand and web designer, entrepreneur, and mom of two girls. Tori shares her journey of transitioning her husband into her business, starting homeschooling, and navigating the chaos of life as a business owner and mom. She introduces her concept of the "soft pretzel life," a beautiful analogy for intertwining business, motherhood, and personal fulfillment. Together, they discuss the importance of building a personal brand, how to balance work and life, and the power of romanticizing daily moments to bring joy and creativity into every day.

Key Takeaways:

• Tori’s “soft pretzel life” approach: Twisting together work, motherhood, and personal life to create a fulfilling and seamless existence.
• The journey to homeschooling and transitioning her husband into her business, offering insight into balancing family life with entrepreneurship.
• The importance of building a personal brand that reflects your authentic self and connects with your audience, even through life changes.
• How to romanticize your everyday life, notice the small details, and make them meaningful to elevate both personal and professional experiences.
• Practical tips for including kids in content creation and how to work around the chaos of mom life while staying authentic in your business.

Connect with Tori:
https://www.torisprankel.com/
https://www.instagram.com/torisprankel/

Connect with Cait:

@heycaithoward

Connect with Jordyn:

@watchmomlaunch

jordynbailey.com

Come hang out with us on IG at @ambitiousmomsclubpod!

Today Jordyn shares her family's decision to homeschool and answers some of the most pressing questions she has been asked about homeschooling. After first starting with homeschool "lite" at home (like PE was playing golf with dad), she describes why her family chose to go all in with homeschooling, how they found the right curriculum, and how she's doing her best to balance it all while running a business. Jordyn gets candid about their experiences, challenges, and triumphs, as homeschooling isn't a one-size-fits-all journey, and they are figuring it out as they go.

Connect with Cait:

@heycaithoward

Connect with Jordyn:

@watchmomlaunch

jordynbailey.com

Come hang out with us on IG at @ambitiousmomsclubpod!

We are baaaaack! After a bit of a longer hiatus than expected, we are excited to be back on the mic for season 3. In today's episode, we discuss the challenges of balancing business, family, and personal priorities. We open up about the hurdles of self-reflection, questioning our purpose and ambition, and how we are realigning business with our values. Join us as we explore the positive changes we have experienced while we were away, our plans for future episodes, and the importance of taking control of our well-being and making deliberate actions toward our goals as ambitious moms and business owners. It's a powerful episode filled with honesty, hope, and a lot of heart. 

Connect with Cait:

@heycaithoward

Connect with Jordyn:

@watchmomlaunch

jordynbailey.com

Come hang out with us on IG at @ambitiousmomsclubpod!

Today we are sharing how the habit of comparing ourselves to others can impact various aspects of our lives, including business, motherhood, and personal growth. We discuss the importance of overcoming comparison to find joy and fulfillment in our individual journeys. We cover the pitfalls of comparing ourselves to others, the power of setting clear goals, and the importance of staying rooted in what truly matters to us. Join us for some relatable advice and practical tips to navigate the struggle of comparison while striving for personal and professional growth.

Connect with Cait:

@heycaithoward

Connect with Jordyn:

@watchmomlaunch

jordynbailey.com

Come hang out with us on IG at @ambitiousmomsclubpod!

Today's episode is all about the power of sharing the real us, including the ups and downs of mom life and biz. From the unexpected lessons in vulnerability to finding joy amidst chaos, we're covering it all. We talk about sharing even during tough times, surviving the recent snowpocalypse with young kids, using social media for heartfelt connections, and moving past survival mode as your children get older. We're all about that raw, real talk because life's messy, and we're here for it.

Connect with Cait:

@heycaithoward

Connect with Jordyn:

@watchmomlaunch

jordynbailey.com

Come hang out with us on IG at @ambitiousmomsclubpod!

Today we are getting real about our hopes and plans for 2024. From maintaining and setting boundaries, to expanding and scaling businesses, we are covering it all. We talk about the importance of finding your own pace, defining success on your own terms, and the importance of time freedom. It's a candid and heartfelt conversation that we hope will resonate with you.

Connect with Cait:

@heycaithoward

Connect with Jordyn:

@watchmomlaunch

jordynbailey.com

Come hang out with us on IG at @ambitiousmomsclubpod!