In this episode of The Sustainable Hairstylist Podcast, I have Heidi Reppard as a guest we dive into strategies for hairstylists to build their clientele and leverage social media effectively. We discuss innovative ways to attract clients, the importance of consistency on social media, and how hairstylists can monetize their online presence using Amazon's affiliate and influencer programs.

Key Topics Discussed:

Building Your Clientele:

The power of social media and hashtags in attracting the right clients.

Engaging with local businesses and communities to increase visibility.

The importance of putting yourself out there both online and in person.

Social Media as a Marketing Tool:

Why hairstylists should treat social media as an essential business tool.

The importance of scheduling content creation to stay consistent.

Finding the balance between social media and personal life.

Effective Social Media Strategies:

Posting consistently and understanding your target audience.

Using strong hooks to capture attention in posts and videos.

Differentiating between content aimed at attracting clients versus educating hairstylists.

Monetizing Social Media with Amazon:

How hairstylists can use Amazon’s Associates and Influencer programs.

The potential earnings from sharing product links and storefronts.

The importance of automation and leveraging viral content.

How Amazon commissions work, including earning from unrelated purchases.

Top Tips for Success:

Engage with local businesses on social media to expand your reach.

Schedule dedicated time for social media marketing to avoid burnout.

Create engaging content with strong hooks to attract your ideal audience.

Leverage Amazon affiliate and influencer programs for passive income.

Monetize your social media efforts by sharing valuable recommendations.

Connect with Heidi:

Find Heidi’s Amazon Influencer Academy and other digital products: https://stan.store/beautyandabeatz?fbclid=PAZXh0bgNhZW0CMTEAAabIMsSfZgSOaviPhiQ1yp4q37tePvYSX2ggQHlXY832wT-OvmynYePiKpo_aem_KgJp-Wcagkwe-H7yK7kANQ 

Learn more about Amazon’s Associates & Influencer programs:  https://stan.store/beautyandabeatz/p/start-making-money-doing-reviews-from-your-home 

Connect with Us:

Follow me on Instagram: https://www.instagram.com/sereneflow_ 

Join our community of hairstylists growing their business with marketing & social media!

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