Erica D’Arcangelo, author of A Story About Pizza, joins the show to share how reconnecting with her family's Pennsylvania pizzeria reignited her passion for marketing (3:11). She tells the story of her grandfather’s journey from Italian immigrant and coal miner to founder of D'Arc's Pizza in Windber, PA, and how her father carried on the family’s proud pizza tradition. Erica shares how posting simple pizza-cutting videos led to millions of views, quadrupled business and inspired a children’s book, a podcast and a growing pizza media platform. She also discusses the marketing tools every pizzeria should use, why storytelling builds loyalty and her dream of going full-time in the pizza world. Later, Brian Hernandez joins the show to talk about Old Forge-style pizza and Pennsylvania’s deep bench of niche regional styles (40:56).

A Story About Pizza website: https://www.astoryaboutpizza.com/

Pizza Story Podcast: https://www.youtube.com/@AStoryAboutPizza