This week features an excerpt from a Facebook Live training we did a little while back. It's a quick training on finding the right niche for your business, and therefore your content.We cover:<ul><li>The intersection of what your audience needs and the direction of the market</li><li>What your audience wants and what you can anticipate they'll need</li><li>Focusing on one ICA even though you may serve several</li><li>Choosing the most effective and needed niche</li><li>Niching up - it's not a perfect science!</li><li>Absorbing your niche</li><li>Giving the niche your own unique flavor</li><li>What to do when you're still not sure what your niche is</li></ul>

This week features an excerpt from a Facebook Live training we did a little while back. It's a quick training on finding the right niche for your business, and therefore your content. We cover:The intersection of what your audience needs and the direction of the marketWhat your audience wants and what you can anticipate they'll needFocusing on one ICA even though you may serve severalChoosing the most effective and needed nicheNiching up - it's not a perfect science!Absorbing your nicheGiving the niche your own unique flavorWhat to do when you're still not sure what your niche is

Episode 38: Finding Your Niche

Clover is a podcast spotlighting women who are redefining leadership. Hosted by Erin Geiger, the show features founders, executives, and trailblazers who are reshaping the way we think about success, work, and life. Each episode dives into real conversations about the wins, the challenges, and the bold decisions that drive women at the top of their game. From scaling companies to leading teams, breaking barriers to driving change—Clover uncovers the stories and strategies that inspire possibility. The name comes from the phrase “to be in clover”—to live in prosperity, comfort, and joy. That’s the spirit behind every interview: empowering, honest, and full of takeaways you can bring into your own leadership journey. If you’re building a business, leading with vision, or simply seeking stories that fuel ambition, Clover will keep you inspired and equipped to grow. Hit follow to join us each week as we step into abundance—together. Show artwork by the incredible Mayra Avila.

Business

Entrepreneurship

Careers

Management

Clover is a podcast spotlighting women who are redefining leadership. Hosted by Erin Geiger, the show features founders, executives, and trailblazers who are reshaping the way we think about success, work, and life. Each episode dives into real conversations about the wins, the challenges, and the bold decisions that drive women at the top of their game. From scaling companies to leading teams, breaking barriers to driving change—Clover uncovers the stories and strategies that inspire possibility. The name comes from the phrase “to be in clover”—to live in prosperity, comfort, and joy. That’s the spirit behind every interview: empowering, honest, and full of takeaways you can bring into your own leadership journey. If you’re building a business, leading with vision, or simply seeking stories that fuel ambition, Clover will keep you inspired and equipped to grow. Hit follow to join us each week as we step into abundance—together. Show artwork by the incredible Mayra Avila.

Share Episode 38: Finding Your Niche

Sign up to save your podcasts

Episode 38: Finding Your Niche

Episode 38: Finding Your Niche

More shows like Clover: Conversations with Women in Leadership - Founders, Executives, & Change-Makers

The Joe Rogan Experience

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Be a PROFITABLE Badass Small Business Owner

The Daily

Up First from NPR

The Small Business Millionaire

The Ezra Klein Show

The Startup Ideas Podcast

This Is Small Business

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy