Founders are masters of logic. You build products based on data, craft financial models with precision, and create business plans rooted in market analysis. Yet, when you step into the world of venture capital, you quickly discover that fundraising is not a purely logical process. Investors are not robots running an algorithm; they are human beings, driven by a complex interplay of logic, emotion, fear, and ambition. Understanding the psychology behind how investors make decisions is arguably more important than perfecting your pitch deck. It’s the hidden curriculum of fundraising, and mastering it can be your greatest competitive advantage.

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