Nobody does shadow drops (the act of releasing a game with no advance marketing) quite like Landfall Games, who've done it many times; most recently moving 2 million units of PEAK in less than 2 weeks after shadow dropping it in June.
Fernando talks to Landfall's Chief Business Officer Rebecca Lautner and Head of Publishing Kirsten-Lee Naidoo to get the inside story of how they've become the masters of this unusual tactic.

Nobody does shadow drops (the act of releasing a game with no advance marketing) quite like Landfall Games, who've done it many times; most recently moving 2 million units of PEAK in less than 2 weeks after shadow dropping it in June. Fernando talks to Landfall's Chief Business Officer Rebecca Lautner and Head of Publishing Kirsten-Lee Naidoo to get the inside story of how they've become the masters of this unusual tactic.

Episode 42 - Should You Be Shadow Dropping Your Games? - Rebecca Lautner and Kirsten Lee Naidoo

Welcome to The Business of Video Games Podcast. A show where we shed some light on the inner workings of the games industry—the why, how, who, and what the hell?! behind business decisions, publishing calls, and the steps (and missteps) that happen behind the scenes.
Basically: the inside view on how and why things are actually done the way they are. Not just guesswork on 4Chan.
The podcast is hosted by Shams Jorjani (CEO of Arrowhead Game Studios, Chairman of the Board at Hooded Horse, and founder of the Almost Ready Games Fund) and Fernando Rizo (former Chief Sales &amp; Business Development Officer at Raw Fury, now Partner at Kaboodle Games).
In every episode, we invite a guest from the industry to unpack an interesting decision or event, share lessons learned, or explain why all of us armchair experts got it wrong (or occasionally right).
This podcast previously ran for four years at Paradox Interactive and was available there until they decided to remove it. It might yet return someday - as a DLC in one of their games.

Business

Leisure

Video Games

Welcome to The Business of Video Games Podcast.A show where we shed some light on the inner workings of the games industry—the why, how, who, and what the hell?! behind business decisions, publishing calls, and the steps (and missteps) that happen behind the scenes. Basically: the inside view on how and why things are actually done the way they are. Not just guesswork on 4Chan. The podcast is hosted by Shams Jorjani (CEO of Arrowhead Game Studios, Chairman of the Board at Hooded Horse, and founder of the Almost Ready Games Fund) and Fernando Rizo (former Chief Sales & Business Development Officer at Raw Fury, now Partner at Kaboodle Games). In every episode, we invite a guest from the industry to unpack an interesting decision or event, share lessons learned, or explain why all of us armchair experts got it wrong (or occasionally right). This podcast previously ran for four years at Paradox Interactive and was available there until they decided to remove it. It might yet return someday - as a DLC in one of their games.

Welcome to The Business of Video Games Podcast. A show where we shed some light on the inner workings of the games industry—the why, how, who, and what the hell?! behind business decisions, publishing calls, and the steps (and missteps) that happen behind the scenes.
Basically: the inside view on how and why things are actually done the way they are. Not just guesswork on 4Chan.
The podcast is hosted by Shams Jorjani (CEO of Arrowhead Game Studios, Chairman of the Board at Hooded Horse, and founder of the Almost Ready Games Fund) and Fernando Rizo (former Chief Sales &amp; Business Development Officer at Raw Fury, now Partner at Kaboodle Games).
In every episode, we invite a guest from the industry to unpack an interesting decision or event, share lessons learned, or explain why all of us armchair experts got it wrong (or occasionally right).
This podcast previously ran for four years at Paradox Interactive and was available there until they decided to remove it. It might yet return someday - as a DLC in one of their games.

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Episode 42 - Should You Be Shadow Dropping Your Games? - Rebecca Lautner and Kirsten Lee Naidoo

Episode 42 - Should You Be Shadow Dropping Your Games? - Rebecca Lautner and Kirsten Lee Naidoo

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