Welcome to Marketing Tip for Hairstylists Friday!
In today’s episode, we’re diving into why every hairstylist should create a Black Friday offer — and how it can boost your bookings, revenue, and brand visibility this season.

Whether you’re looking to attract new clients, reward your loyal ones, or fill those awkward gaps in your schedule, this episode will inspire you to take action and make the most of this powerful sales moment.

At the end of the episode, I’ll also share two follow-up podcast episodes to help you create irresistible Black Friday offers — one for new clients and one for your existing clientele.

Here are the 10 reasons why you should have a Black Friday offer as a hairstylist:

Attract new clients – Give people the incentive to finally say yes and sit in your chair.

Boost your revenue – Turn slow months like November and January into income opportunities.

Fill those awkward schedule gaps – Use offers to fill your quiet times (like that Tuesday morning).

Increase client retention – Keep your favorite clients coming back more often.

Enhance brand awareness – Remind people you exist and keep your salon top of mind.

Clear old inventory – Move products collecting dust off your retail shelves.

Reward loyal clients – Create exclusive offers to show appreciation and strengthen relationships.

Encourage pre-booking – Motivate clients to book ahead and secure your schedule.

Stand out from your competition – Partner with local businesses and create something unique.

Test new services or packages – Try new treatments or methods and see what your clients love most.