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E3 Association has different branches within their umbrella because they want to cater to all members of the outdoor community. Brian Johnson helped to co-found E3 and continues to help the business fulfill its vision. He’s studied all the strengths and weaknesses of each branch and has a different business strategy for each based on what he has learned.
• Launch, using companies and celebrities who have a big following.
• He approached them like approaching a venture capitalist.
• Bring people and companies ways to build income streams.
• Had to build a little bit of it in advance to get started.
• How he created the snowball.
• How he started right from the beginning.
• The turning point.
• Don’t overthink it – get something simple and functional so people can see what it looks like.
• Start with marketing the general concept and let specifics emerge.
TIME-STAMPED SHOW NOTES: [3:29] Do affiliate programs. [9:20] Overcome in the startup phase. [14:49] Premium Member
By Larry Weidel5
190190 ratings
E3 Association has different branches within their umbrella because they want to cater to all members of the outdoor community. Brian Johnson helped to co-found E3 and continues to help the business fulfill its vision. He’s studied all the strengths and weaknesses of each branch and has a different business strategy for each based on what he has learned.
• Launch, using companies and celebrities who have a big following.
• He approached them like approaching a venture capitalist.
• Bring people and companies ways to build income streams.
• Had to build a little bit of it in advance to get started.
• How he created the snowball.
• How he started right from the beginning.
• The turning point.
• Don’t overthink it – get something simple and functional so people can see what it looks like.
• Start with marketing the general concept and let specifics emerge.
TIME-STAMPED SHOW NOTES: [3:29] Do affiliate programs. [9:20] Overcome in the startup phase. [14:49] Premium Member

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