This week we have a great show in store for you. Leave us a review on Apple Podcast and answer the Question of the Week in the comment section. Author Ad Challenge starts Oct 12th! You can join here: https://AuthorsAdvertise.com Top Tips of the week include why your book isn't for everyone, and that's a good thing, how beta readers can hurt, but also help at the same time, whether authors should be seen marketing their books. The 5 News stories that matter most to indies this week include how D2D is making proofs and author copies easier for non-US authors, how TikTok is changing book covers, how to leap ahead of the Big 5, protecting yourself and your audiobook using Findaway Voices, why genre doesn't matter except to your readers. Question of the Week: What’s your process for using beta readers?