Send us a text

In this episode, we talk about Social Media Listening and the value of engaging your community. Michelle offers insights into engaging, responding thoughtfully, and what listening tools a PIO can use. Michelle will also expand upon what happens if agencies do not socially listen. This episode is packed with insights enjoy!

Michelle's Bio

Michelle Proffitt is a content creator and brand storyteller. She recently joined the University of South Carolina Division of Law Enforcement and Safety as the agency’s first Public Safety Information Director. Before this role, she served on the public information teams of the Lexington County Sheriff’s Department (SC) and Pinellas County Sheriff’s Office (FL), and spent some time working in private sector marketing.

Michelle specializes in content curation and community management across all social channels. She provides graphic design direction, manages agency branding assets, and oversees photography and videography projects. She is passionate about implementing the right tools to meet the right audiences where they’re at.

Michelle holds a Master of Arts degree in Integrated Marketing Communication from Marist College (NY) and a Bachelor of Arts degree in Communication Arts from Franciscan University of Steubenville (OH).
Twitter: @callmemichellep and LinkedIn: /michelleproffitt 

Support the show

Our premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.