This episode of The Broadband Bunch features a conversation between host Pete Pizzutillo and Scott Neuman, Corporate Vice President of Marketing at Calix, recorded at Calix Connections 2025 in Las Vegas.

Scott shares how Calix is redefining the broadband industry’s approach to AI, customer education, and ecosystem collaboration. He explains how Calix helps service providers move beyond AI “literacy” toward true AI fluency, enabling them to understand, trust, and strategically deploy AI to transform their operations. The discussion covers the importance of building a solid data foundation, the rise of agent-based architectures, and how Calix’s “layer cake” approach ensures that AI initiatives deliver measurable value rather than short-lived hype.

Pete and Scott also explore how broadband providers can quantify business impact—from churn reduction and customer success strategies to driving adoption through data insights. Newman offers an inside look at Calix’s Connections On Demand virtual follow-up event, new innovations in SmartLife services, and how AI is enabling a new era of hyper-personalized marketing and customer engagement.

The episode closes with a forward-looking discussion on BEAD funding, industry consolidation, and what it really takes for ISPs to thrive in an AI-driven broadband economy.