BigCo has given up on real technical innovation that builds entire new categories and businesses. It’s left to you, the founder, to do this. You have the positioning in the marketplace to conceptualize a solution and then build the manufacturing infrastructure to make it possible. You might be crazy enough to try this. BigCo is not.  In this episode, I discuss how some of the most successful Skate Ramp brands have used technical innovation to prevent competition from appearing for years and sometimes forever. It’s challenging work, but it’s not as expensive as you might think anymore. And it works consistently.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]