Origination

Episode 5: Barden Brown, Managing Director, Brown Realty Advisors: Knowing the Sales Process Thoroughly, Providing Value First, Why Investment Sales is Not a Commodity Business ... But May Require More Husle,


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In this fifth episode of the Origination podcast, Mordecai interviews Barden Brown, a top investment sales broker in the Atlanta area. See the time stamps for topics, highlighting the virtues of both patience and persistence.

1:52 – Barden’s introduction to investment sales

3:42 – The importance of patience

5:33 – Balancing patience with a sense of urgency

7:51 – Can you still cold call?

10:59 – Listing services are a “commodity” … but having a listing is a “monopoly”

15:06 – Difference between Investment Sales and Debt Origination

21:33 – Utopian integration of Debt and Investment Sales

24:47 – Market trends – migration of capital from New York to Atlanta, new interest from Israeli investors in Atlanta

29:19 – Investor assumptions to justify current pricing levels

31:59 – Legacy owners on the sideline

36:22 – Advice for college grads looking to get into the industry

lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt

...more
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OriginationBy Mordecai Rosenberg

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