<p>Be customer and user focused first, conversion rates and ROI will follow advises CRO Consultant Elise Maile. Elise, who works with many SMEs and charities, talks how she helps startups to integrate #conversionrateoptimization in their marketing strategy.</p>

Be customer and user focused first, conversion rates and ROI will follow advises CRO Consultant Elise Maile. Elise, who works with many SMEs and charities, talks how she helps startups to integrate #conversionrateoptimization in their marketing strategy.

Episode 5 - How to avoid the two CRO conversion traps

The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.

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Episode 5 - How to avoid the two CRO conversion traps

Episode 5 - How to avoid the two CRO conversion traps

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