Peter Fenzel, Mark Lee, and Matthew Wrather discuss Super Bowl LII’s commercials and halftime show in the context of the fractured marketplace for attention, the relationship between disadvantage and apotheosis, the development of a semiotically sophisticated commercial audience who needs to be flattered, and what it means to do a medley.

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Episode 501: Our Ad is for Non-Chumps originally appeared on Overthinking It, the site subjecting the popular culture to a level of scrutiny it probably doesn't deserve. [Latest Posts | Podcast (iTunes Link)]