Steven Sashen is the CEO and founder of XERO shoes. They have over $13M In Revenue and Over 120,000 people in 91 countries use Xero Shoes for everything from walking to hiking, camping, yoga, gym going, paddle boarding, water sports, jogging, and even running 100-mile ultramarathons.
• Clarity of thinking is a myth. 
• What to do is not something you can know in advance. 
• List of 10 successful companies – In 10 years 9 will be gone. 
• Survivorship bias. 

TIME-STAMPED SHOW NOTES: [2:46] Clarity of thinking. [5:05] Just look at history. [6:48] Ask opposite questions.

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