Author, design guru, blogger, instructor, graphic designer and treasure Steven Heller rejoins the show to celebrate his wonderful new book, Growing Up Underground: A Memoir of Counterculture New York (Princeton Architectural Press). We get into why he was ready to dive into memoir after 200 (!) books on design, how he found his voice for this book, what it was like revisiting his life from the mid-'60s to '70s, and how he wed his personal development with his growth as a graphic designer & art director. We also talk about his literary influence (go, Team Orwell!), the question of legacy, the artist he wishes he could have worked with in his storied career, and how he reassessed his past design work via captions in the book. Plus, we discuss AI images & the future of art direction, fascist symbology & whatever's going on with Ye, the joy of an empty New York City, his ongoing battle between hubris & neurosis, and a lot more. Follow Steven on Twitter and at The Daily Heller and listen to our earlier conversations: 2018, 2019, & 2020 • More info at our site • Support The Virtual Memories Show via Patreon or Paypal