Podcast host, Charlie Uniman, and Steve Fretzin discuss:
- Lawyers need training in business development and client relations, which is not taught in law school. Technology can help lawyers be more efficient, so they have time for business development.
- Social media is a great marketing equalizer that allows individual lawyers, as well as small-to-medium-sized firms, to build their brand and get their voice out, social media's certainly not just for big firms.
- Automating scheduling, email outreach, and content creation through technology frees up lawyer time and builds relationships through organization and consistency.
- Becoming a thought leader takes consistency and multiple touches, through content creation, networking, writing, and speaking engagements. Business coaches can help too.
- Leveraging virtual assistants, marketing professionals, and technologies like chatGPT allows lawyers to focus on their strengths and delegate marketing tasks.
- Tracking marketing data and metrics helps assess what's working through things like CRMs (though CRM adoption is slow).
- Investing time and money in marketing coaching provides high ROI through increased business and, in larger firms, control over one's career. Lawyers should learn enough to guide the process rather than do it all.
Steve's website: https://www.fretzin.com/
All Legal Tech StartUp Focus Podcast episodes at: https://legalfocus.libsyn.com/
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