In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Colin McIntosh, Founder & CEO of Sheets & Giggles. They talk about creating an influential brand in an uninteresting market and how that fosters rapid brand expansion.

Key highlights include:

• Colin wrote 30 Business Plans before starting Sheets & Giggles
• Founder stories are B.S.
• You can win without a lofty bogus sounding mission plan

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