We are all about following that Jumanji drumbeat—that passion you have that just won’t stay quiet—but that doesn’t mean throwing everything away to do it. So how do you turn your dreams into a source of income without upending your life and your current livelihood? Great question!

That’s why, in our most recent episode, we are thrilled to be speaking with someone who has walked this very walk. Keesia Wirt is pursuing her dreams while keeping her feet on the ground. She is growing a business based on her passion while remaining a key contributor at her day job.

Another wrinkle you may face is that your dreams and passions may seem a little bit strange. Keesia realized she had a passion for writing obituaries. Strange, right? She understands that. But she also realized what was underneath that passion; that the stories of the people we love too often go unheard. Keesia experienced the regret of missing those stories first-hand when she realized her grandmothers had “graduated” to heaven without her sitting down and learning from them.

That’s how Circa Legacy was born. Now Keesia (in addition to her day job!) owns and operates a company dedicated to collecting and sharing the stories that make up our loved one’s legacy. The story of this unique startup is one you do not want to miss.

what you will learn in this episode:

• Getting comfortable with niching down
• Why it is important to celebrate loved ones while we’re all here to celebrate
• How to become a storyteller about the life of someone you love
• The importance of securing a URL in the process of naming your business
• The importance of passing down values and not just money to future generations
• How to create a “value ladder” from entry-level to gold-standard products or services
• Developing a product you can create once and profit from indefinitely
• Challenges and opportunities in fulfilling your passion while keeping a day job
• How to have honest conversations with employers about what you want
• Using cash flow from your day job to be smart about investing in your passion

To understand how to create a value ladder the right way, along with other key startup tips, download our ebook: https://www.uncommonwealth.com/resources/e-books/