Top Advisor Podcast

Episode #55 Tracking Success: Measuring the Impact of the Client Journey in Financial Planning with Kalli Fedusenko


Listen Later

Are you winging it when it comes to serving your client all along the client journey?

Or do you embrace and follow a clear strategy for enhancing client and prospect experiences and establishing strong relationships with them throughout the entire client journey? 

Attending to all phases of the client journey will always be the fuel to your success.

In this episode, Referral Coach Bill Cates interviews Kalli Fedusenko, Founder of KalliCollective. They explore the crucial aspects of building relationships with clients and prospects via the powerful client journey process. She Kalli delves into the stages of the client journey and the power of online platforms in your marketing. Also, KellyShe also discusses surprising topics to share that resonate with clients.

Bill and Kalli discuss: 

  • The different stages of the client journey and what to monitor.
  • Viral content delivered by advisors – specific success examples.
  • The links between the client journey, client experience, and marketing.
  • Why to keep sending your clients back to your website (where YOU control content and experience) rather than just your social media.
  • Strategies for boosting website engagement and follow up.
  • The importance of making your website your content hub for prospects and clients.
  • Why personal content creates the biggest impact with clients.
  • Specific examples and case studies showcasing successful results.
  • The value and risks of posting stock content.
  • Strategies for making it easier for clients to refer advisors.
  • …And more!
  •  

    Resources: 

    • RapidFire Referrals
    • Connect With Bill Cates:

      • Referral Coach Homepage
      • Hire Bill for Coaching
      • Enroll in The Cates Academy
      • Connect With Kalli Fedusenko:

        • LinkedIn: Kalli Fedusenko
        • Website – KalliCollective
        • About Kalli Fedusenko:

          Kalli Fedusenko is the founder of KalliCollective, a firm specializing in marketing for the financial services industry.

          With over 10 years of experience in the financial planning industry, a former position as Digital Marketing Coach For The FPA, and being formerly licensed with the series 7 & 63, Kalli can provide you with an insight and understanding into your practice and objectives. She specializes in brand strategy, web content strategy, video content planning, and more. This powerful combination of creativity and strategy makes Kalli the most effective guide to give your brand a voice.

          ...more
          View all episodesView all episodes
          Download on the App Store

          Top Advisor PodcastBy Bill Cates

          • 4.7
          • 4.7
          • 4.7
          • 4.7
          • 4.7

          4.7

          37 ratings


          More shows like Top Advisor Podcast

          View all
          Mad Money w/ Jim Cramer by CNBC

          Mad Money w/ Jim Cramer

          4,066 Listeners

          Motley Fool Money by The Motley Fool

          Motley Fool Money

          3,215 Listeners

          Masters in Business by Bloomberg

          Masters in Business

          2,173 Listeners

          The Meb Faber Show - Better Investing by The Idea Farm

          The Meb Faber Show - Better Investing

          947 Listeners

          Capital Ideas Podcast by Capital Group

          Capital Ideas Podcast

          286 Listeners

          Animal Spirits Podcast by The Compound

          Animal Spirits Podcast

          2,025 Listeners

          Wall Street Breakfast by Seeking Alpha

          Wall Street Breakfast

          1,048 Listeners

          The Compound and Friends by The Compound

          The Compound and Friends

          2,121 Listeners

          The Long View by Morningstar

          The Long View

          919 Listeners

          Thoughts on the Market by Morgan Stanley

          Thoughts on the Market

          1,301 Listeners

          Kitces and Carl - Real Talk for Real Financial Advisors by Michael Kitces, MSFS, MTAX, CFP and Carl Richards, CFP

          Kitces and Carl - Real Talk for Real Financial Advisors

          244 Listeners

          Excess Returns by Excess Returns

          Excess Returns

          86 Listeners

          Barron's Advisor by Barron's Advisor

          Barron's Advisor

          113 Listeners

          The Efficient Advisor: Tactical Business Advice for Financial Planners by Libby Greiwe

          The Efficient Advisor: Tactical Business Advice for Financial Planners

          132 Listeners

          The Great Retirement Debate with Ed Slott & Jeffrey Levine by The Great Retirement Debate with Ed Slott & Jeffrey Levine

          The Great Retirement Debate with Ed Slott & Jeffrey Levine

          151 Listeners