In the latest episode of Trial Lawyer View by Synergy, host Jason Lazarus sits down with Ryan McKeen from Best Era LLC to explore his evolution from growing a successful law firm to launching a transformative consulting agency for law firms. "Growth to me is a choice," Ryan shares, reflecting on the early decisions that shaped his firm's success. Ryan reveals the five key strategies he used to scale his firm, emphasizing the power of vision, systems, and culture. "Culture is what you do. It's action. It's time on a calendar," he says, stressing the importance of aligning values with business practices. Ryan also dives into the pivotal role of business coaching, masterminds within the personal injury community, and the insights he’s gained from coauthoring Tiger Tactics. He offers invaluable lessons on leadership, the necessity of financial projections, and how data and marketing can drive law firm growth. Tune in for an enlightening conversation about scaling your firm and embracing the mindset of continuous learning and growth.