Summary

In this engaging conversation, Joe Fontana, owner of Fry the Coop, shares his journey from working in hospitality as a valet and bartender to opening his own successful restaurant chain specializing in chicken sandwiches. He discusses the importance of finding one's purpose, the role of mentorship, and the challenges of starting a business. Joe emphasizes the significance of marketing and public relations in driving success, as well as the necessity of operational excellence to ensure customer retention. His story is a testament to the power of passion, hard work, and resilience in the restaurant industry. In this conversation, Wil and Joe discuss the realities of restaurant ownership, emphasizing the hard work and dedication required to succeed. They explore the transition from working in the business to working on it, the importance of growth through discomfort, and the audacious goals set for expansion in the Chicago market. The discussion also touches on, the choice between being great versus big, and the critical need for systems and processes as the business scales. Joe discusses the evolution of restaurant operations, focusing on the shift towards online ordering and the integration of AI technology to address labor shortages. He shares insights on the importance of finding passion in work and the benefits of using beef tallow for frying, drawing parallels to the historical practices of McDonald's. The discussion highlights the challenges faced by the restaurant industry and the innovative solutions being implemented to enhance customer experience and food quality.

Takeaways