A conversation with Watershed CEO, Clare Reddington.

Watershed is an independent cinema, cultural hub, and home of the creative technology community, Pervasive Media Studio.

Clare was one of the keynote speakers at this year's Digital Works Conference and in our chat she expanded on some of the themes and ideas that were touched on in her keynote session. Ideas of digital confidence, leadership in difficult times, embracing risk, understanding who your audience is (and is not), and acknowledging when you aren't the right person or organisation to take a lead on something.

Clare is a really effective, inspiring and thoughtful voice on digital (in all its many manifestations), technology, and the role of cultural organisations in the 21st century.

We also discussed Undershed, Watershed's new immersive gallery, which is a great example of some of the traits and principles that Clare's leadership embodies.

Clare is also a Visiting Professor at University of the West of England. She is chair of Emma Rice's Wise Children, and is a trustee of of RSC and British Council.