Today I discuss an article in the NYT about a blogger whose first publishing contract involved a short deadline, no advance, and a non-disclosure agreement. When I first read the article I felt like they were making the case that writing a cookbook isn’t “worth it”. What I realized was their model for measuring the “worth” was monetary - how much money was spent/earned. In this episode, I talk about the value of writing a cookbook beyond monetary measurement: the value to self, your business, & o