Liberty Spenders™

Episode 60 - Why Buying American Matters: Don Buckner on Faith, Family-Owned Brands, and Economic Impact


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Imagine boosting your bottom line while empowering American jobs and revitalizing communities. In this episode, Don Buckner, founder of MadeInUSA.com, reveals how his platform is revolutionizing the ease of buying American-made. Discover why values-driven business isn't just a patriotic choice, but a strategic imperative for entrepreneurs, manufacturers, and even government buyers looking to drive measurable economic impact through intentional spending.


Key Takeaways for Business Owners & Entrepreneurs:

  • Buying American Isn’t Just a Preference—It’s an Economic Strategy
    Redirecting just 5% of consumer spending to American-made goods can create outsized economic ripple effects—especially for the 85% of U.S. manufacturers that are family-owned.

  • Mission-Driven Brands Stand Out in a Crowded Market
    Today’s consumers want to buy from brands that align with their values. Transparency, clear sourcing, and intentional business practices help build deep, lasting trust.

  • Reduce Friction, Grow Loyalty
    Value-aligned brands that remove friction—through user-friendly tech, simple purchasing, or clear messaging—can meet customers where they are and keep them loyal.

  • Protect Your Product. Build Legacy.
    Protecting your brand from dilution—whether through knockoffs, unethical practices, or confusing platforms—strengthens your long-term impact and reputation.

  • Capitalizing on Conviction
    Consumers increasingly care where their dollars go. Aligning with values like national pride, job creation, and community resilience isn't just feel-good—it's profitable.

  • Opportunities for Growth and Investment
    Whether you're a small business, investor, or women-owned brand, MadeInUSA.com offers a platform to scale, backed by a long-term vision of reshoring American manufacturing.

    Relevant Links and Resources:

    • 🇺🇸 Shop American-Made: MadeInUSA.com

    • 📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free

    • 🤝 Join the Liberty Partnership Community: https://libertyspenders.com/calendar/

      🔗 Connect with Liberty Spenders™:

      • Facebook: https://www.facebook.com/libertyspenders

      • Instagram: https://www.instagram.com/libertyspenders

      • LinkedIn: https://www.linkedin.com/company/libertyspenders

      • Rumble: https://rumble.com/c/c-6192506

      • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA

      • X: https://x.com/LibertySpenders

        🔗 Connect with Kurt and Kristen Luidhardt:

        • Facebook: https://www.facebook.com/luidhardts

        • Instagram: https://www.instagram.com/luidhardts

        • LinkedIn: https://www.linkedin.com/company/luidhardts

        • Truth Social: https://truthsocial.com/@luidhardts

        • X: https://x.com/luidhardts

          Liberty Spenders™ Podcast

          Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

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