In this episode, I explain the history of consumer data in CPG companies and why understanding about your fans is no longer a luxury for early-stage brands intent on scaling rapidly. Yet, most early-stage consumer brands just don’t collect this info after they enter the market. They are throwing away critical intelligence they can use to iterate and optimize all 4Ps of growth. And given that your competitor is probably NOT doing this, it’s the ultimate competitive tool.  A must listen as you begin 2022.


 Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]