Sign up to save your podcasts
Or
Share Episode 61 - Why Your Business Strategist Should Work With Real Consumer Data
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 61 - Why Your Business Strategist Should Work With Real Consumer Data
In this episode, I explain the history of consumer data in CPG companies and why understanding about your fans is no longer a luxury for early-stage brands intent on scaling rapidly. Yet, most early-stage consumer brands just don’t collect this info after they enter the market. They are throwing away critical intelligence they can use to iterate and optimize all 4Ps of growth. And given that your competitor is probably NOT doing this, it’s the ultimate competitive tool. A must listen as you begin 2022.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
View all episodes
By Dr. James F. Richardson
4.9
6565 ratings
In this episode, I explain the history of consumer data in CPG companies and why understanding about your fans is no longer a luxury for early-stage brands intent on scaling rapidly. Yet, most early-stage consumer brands just don’t collect this info after they enter the market. They are throwing away critical intelligence they can use to iterate and optimize all 4Ps of growth. And given that your competitor is probably NOT doing this, it’s the ultimate competitive tool. A must listen as you begin 2022.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
More shows like Startup Confidential
View all
Freakonomics Radio
32,283 Listeners
The Rich Roll Podcast
11,801 Listeners
The School of Greatness
21,305 Listeners
Acquired
4,014 Listeners
Pivot
9,240 Listeners
Taste Radio
200 Listeners
Founders
1,906 Listeners
How I Built This with Guy Raz
30,224 Listeners
Worklife with Adam Grant
9,188 Listeners
The Journal.
5,942 Listeners
My First Million
2,624 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,207 Listeners
The Startup CPG Podcast
405 Listeners
Hard Fork
5,462 Listeners