In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by Sharon Lechter, Co-Founder and CEO at Pay Your Family First. During their discussion, they delve into the importance of strategic planning in business expansion. Sharon goes further to explain why entrepreneurs should always create innovations when competing in an industry. They talk about the significance of maintaining strong relationships with financial partners in the building of a business. 
Key highlights include:

• Strategic planning is crucial for business expansion and long-term success. Sharon utilizes effective marketing strategies to promote her business and reach her target audience. She leverages both traditional and digital marketing channels, such as social media, email marketing, and local advertising, to create brand awareness and generate leads. Her well-planned marketing campaigns consistently attract new customers and increase brand visibility.
• Entrepreneurs should constantly create innovations to compete in the industry and stay ahead in a dynamic market. By keeping up with industry trends, adopting new technologies, and actively listening to customer feedback, Sharon ensures her business remains relevant and competitive in the market. 
• Sharon has built strong relationships with financial partners, such as banks or investors, which provides her with access to additional funding or lines of credit when needed. These relationships are built on trust, consistent financial performance, and a demonstrated track record of resilience during challenging periods. 

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