March 11, 2026

Episode 68: How to Build a Privacy Program with Charm & Gravitas

48 minutes

Sheila Colclasure joins host Alan Chapell to discuss some key lessons learned in a career that included significant privacy, AI and data governance roles at Acxiom and IPG. Sheila shares what inspired her to coin the term “March Fairness” as well as a few secrets on how to influence senior decision-makers on privacy and data governance issues.

You can find the Chapell Regulatory Insider at https://chapellreport.substack.com/

Takeaways

Sheila's journey into privacy began in 1997 at Axiom.

Building a culture of privacy is essential for success.

Documentation is crucial for privacy and AI governance.

Words matter in privacy and AI governance discussions..

Data brokers play a vital role in the information services industry.

Regulatory scrutiny on data brokers has evolved over the years.

March Fairness highlights the importance of fairness in data usage.

AI presents new challenges and opportunities for privacy.

Understanding corporate strategy is key for privacy professionals.

Sensitive data should generally be avoided in advertising use cases.

Chapters

00:00 Introduction to Sheila Colclasure and the evolution of privacy governance.

02:00 Sheila’s privacy origin story and early work building Acxiom’s governance program.

04:20 Lessons from auditing data sources and creating ethical data sourcing standards.

09:20 Why documentation and governance discipline matter in privacy programs.

11:00 Building a digital responsibility framework across dozens of agencies at IPG.

17:30 The evolving debate around data brokers and regulatory scrutiny.

26:00 The concept of “March Fairness” and applying fairness to data governance.

30:30 AI, governance challenges, and the coming impact of quantum computing.

41:30 Career advice for privacy professionals

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By Alan Chapell

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