Rich molasses and sweet unrefined sugar is how you make rum, a new lifestyle and a fortune. Well, maybe not the fortune part at least not financially but spiritually, scientifically and flavorfully the Lassiter's are building a fortune! Rebecca and Gentry Lassiter have a fresh and intellectual spin on how to build a business and market a spirit. Artistic latitude, "Distill My Heart," from Redboot Stills, Iowa and the white oak from Blackwater barrel in South Carolina is what differentiates Lassiter Rum from the rest. In this episode you will hear how a corporate couple transitions into the world of distilling and sometimes more importantly the marketing of spirits. This episode has it all, family, tears, laughter, nerd rum speak and legal malarkey. Gobble gobble ladies and gents, listen while you baste your turkey!