It's easy to want to copy someone who is doing their craft well, but if you do that you're essentially stealing their hard work, vision and ideas. Faking it & cloning in hopes of having their success. 

If you can't create your own content, business, brand, designs [etc] then you shouldn't be in the space. If you need to copy people, then you don't have the talent to do what they do, so find something that actually suits you and your natural talents. We need to keep promoting originality and calling out imposters! Everyone can win in their own right - remember that.