Singers often have the mentality that if they go to the audition and don’t get the gig, they have failed. Choral directors often feel that if someone doesn’t hire them for the tenure track, or the honor choir gig, then they have sufficiently been told “no.” “I guess this isn’t for me after all.” The happy reality, is that this is a mindset you can chose, or reject. Being an entrepreneur simply means rejecting the “Who’s going to let me?” posture, and adopting the “Who’s going to stop me?” mindset. I sit down with Brian Witkowski of the Lucrative Artist, to discuss this anti-entrepreneur bias inside of Classical music, and how to break out of it. Giving yourself permission and tools to earn from the value you create for others.

I’ve had a love for singing throughout my childhood, and my passion expanded to the stage when I performed my first ever role of Winthrop Paroo in The Music Man. I was fortunate to have a father who always said I could literally do anything I want in life and find success. So I majored in music and pursued a career in singing with experiences spanning the globe in many genres including opera, musical theatre, sacred music and art song. My aspiration to teach led me to earning my Doctor of Musical Arts degree. 

Throughout my journey, I’ve faced many recurring physical and mental challenges ranging from having tension down to my toes to limiting beliefs up in my head. Many of those limiting beliefs were about what constitutes a successful “career” in singing and the supposedly “right” way to do it. However, I’ve discovered that for every unavailable or out of reach opportunity, there remains an infinite amount of new opportunities just waiting to be created! 

Anyone can be the creator or catalyst for a wealth of possibilities, even you! I created The Lucrative Artist to help artists and artistically-minded individuals have a safe outlet to realize what they most want out of life and position themselves to develop their own new professional opportunities carrying out or supporting their deepest artistic desires. I love helping people overcome limited beliefs, realize their truest niches and acquire the additional vital entrepreneurial skills and knowledge they need to succeed. I truly want everyone to become empowered to have the successful careers and lives they truly desire and deserve!