Logistics are important, but logistics can kill dreams. Focus on the dream and figure out the logistics as you go. One thing we have learned over the years, there is no one road map to leading an Uncommon Life. But if you stay on the sidelines, dreams will never come true.

In this episode, we’re talking with someone who has figured this out and is living his dreams with a “do and learn” approach that he wants to share. We’re talking with Jesse Cole, who is the founder of Fans First Entertainment and owner of the Savannah Bananas. He’s here to talk with us about the huge impact a fans-first approach can have.

Here’s a taste of his story. The previous occupants of the Savanah baseball stadium where the Bananas play were lucky to have a few hundred fans in attendance. Jesse and his wife have built a brand that packs the stadium with a waiting list in the thousands.

His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN, and Entrepreneur Magazine. Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018 with a World Book Tour…at Epcot.

Cole has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees.

Cole is the host of the Business Done Differently Podcast and has interviewed over 100 of some of the world’s leading entrepreneurs, authors, and speakers.

what you will learn in this episode:

• Why a focus on attention beats a focus on marketing
• How to take a “do and learn” approach to business and life
• Learning the length of your risk-tolerance “runway”
• Building on capacity as a state of mind
• Focusing on what, not how
• How to build a fan-first business model