Above The Fold

Episode 75 | Flushing Out CX Secrets With Ren Fuller-Wasserman Of Tushy


Listen Later

This week, I went live at Subs Summit with my girl Ren Fuller-Wasserman, Senior Director of CX at Tushy, the brand that made bidets cool (and fun to talk about).

We cover startup grit, customer obsession, and why CX is never just about support tickets. Ren gets real about:

  • Her unlikely path into CX, starting in a call center and turning it into a career superpower
  • What it was like building Tushy’s CX team from scratch (and the wild stories that came with it)
  • Why humor, empathy, and product knowledge are the not-so-secret sauce of customer retention
  • Subscription loyalty, cross-sell opportunities, and how to keep customers engaged after the first purchase
  • The balance between automation, AI, and the very human work of talking about… well, poop 💩

If you’re scaling a brand, leading a CX team, or just want to hear how to turn taboo topics into loyal customers, this episode is full of insight you can actually use.

Listen now for tips on CX strategy, subscription retention, and why even bidets need great brand storytelling.

📲 Follow Ren:

Linkedin: https://www.linkedin.com/in/ren-fuller-wasserman-68709a52/

📲 Check out Tushy:

Linkedin: https://www.linkedin.com/company/tushy/

Website: https://hellotushy.com/

👋 Enjoying Above the Fold?

Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!

Connect with Jess on:

LinkedIn: linkedin.com/in/jess-cervellon

Twitter: x.com/jesscervellon

Instagram: instagram.com/jess.cervellon

...more
View all episodesView all episodes
Download on the App Store

Above The FoldBy Jess Cervellon

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

33 ratings


More shows like Above The Fold

View all
Ecommerce Playbook: Numbers, Struggles & Growth by Common Thread Collective

Ecommerce Playbook: Numbers, Struggles & Growth

72 Listeners

The Daily by The New York Times

The Daily

112,880 Listeners

In the Sauce by Heritage Radio Network

In the Sauce

76 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,068 Listeners

Giggly Squad by Hannah Berner & Paige DeSorbo

Giggly Squad

15,021 Listeners

The Andrew Faris Podcast by Andrew Faris

The Andrew Faris Podcast

24 Listeners