This week on Above The Fold, I sat down with Chef Rama Ginde to talk about building a food brand rooted in heritage, education, and flavor. Rama is a private chef, culinary educator, and co-founder of Satya Blends, a spice company created from family recipes with the goal of making Indian flavors approachable for every kitchen.

We cover entrepreneurship, food culture, and what it really means to educate customers while building a CPG brand. Rama opens up about growing up between Puerto Rican and Indian cultures and how it shaped her love of food, launching Wannabe Chef as her first business and turning cooking lessons into a career that has lasted over 16 years, and creating Satya Blends with her mom, inspired by her grandmother’s cooking classes in Bombay. She also talks about the challenges of honoring tradition while making spices mainstream and easy to use, and why packaging, sampling, and constant education are the keys to building customer loyalty in CPG.

If you’re building a food brand, leading a CPG startup, or just want to learn how heritage can shape customer experience, this episode is packed with practical insight you can actually use.

Listen now for tips on CPG marketing, customer education, and why the best food brands are built on empathy and tradition.

📲 Follow Rama:

Linkedin: https://www.linkedin.com/in/rama-ginde-06222987/

📲 Check out Satya Blends:

Linkedin: https://www.linkedin.com/company/satya-blends/

Website: https://satyablends.com/

👋 Enjoying Above the Fold?

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